Tags » Guy Kawasaki

6 Things Business Teaches Us About Evangelism

We love our champions.  In any area, the champions and specialists of the world are welcomed with open arms.  They bring expertise, passion, and amazing performance outcomes that no other individuals seem to net on their own. 2,475 more words



I’m a big fan of Guy Kawasaki. He was the original evangelist at Apple and is one of the best people in the technology world at telling stories and crafting messages (in order to win hearts and minds or raise funds). 1,839 more words


Career Lesson: Greatness is won, not awarded.

Article written by Angela Hydes, Marketing and Content Contributor. Follow us at @TALGroup. 45 more words


The Art of Leading

Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. 1,009 more words


Nolan Bushnell

I look for coffee and find Nolan Bushnell, inventor of Atari

It’s that time of day. I am at SXSW and I need coffee. Wandering at large in the upper floors of the convention center,  I see a lounge, one of the corporate sponsored hangout rooms where people sit, recharge their phones, send work emails, and nap. 1,143 more words


How familiarity actually breeds commitment

In former Apple Evangelist Guy Kawasaki‘s book Enchantment, he explains how enchanting brands, overcome resistance by providing social proof. The example he gave was iPod headphones. 421 more words