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Hanesbrands completes DBA acquisition

Hanesbrands has completed the acquisition of DB Apparel, a leading marketer of intimate apparel, hosiery and underwear in Europe, for 400 million euros. Hanes’ new guidance range for net sales is now approximately 5.350 billion dollars to 5.375 billion dollars, up from previous guidance of approximately 5.075 billion dollars. 94 more words


HanesBrands in $550 million deal for full control of Wonderbra

HanesBrands has agreed to pay $550 million to acquire European intimate apparel maker DBApparel, a deal that will give Hanes a much stronger position in Europe and also full ownership of the iconic Wonderbra brand. 284 more words


Is Retrenchment a Viable Corporate Strategy?

Sara Lee went through a series of divestitures as part of the refocused corporate strategy to strengthen its brand image and reputation. Between 2008 and 2010, Sara Lee’s financial performance decreased after divesting several business units during a recession period where buyers were spending less money and slowly regained to a nearly similar level as prior to the divestitures. 210 more words