Why people buy?
Background: 7 years at AU business/consumer behaviour lecturer
Lifestyle is directly related to consumer behaviour
Imagery influences – layers of different key visual indicators of wealth, etc… 1,622 more words
Background: Better by design / NZ trade enterprise.
Helping NZ companies being successful internationally, culture of sustainable growth
HCD: Is now essential no longer optional. In order to have a successful product and business, HCD needs to take place. 1,485 more words