A lot of people ask me what is exactly point of purchase marketing. Chron defines it as follows: “Point-of-purchase marketing, also known as POP marketing or marketing at retail, uses in-store displays and other last minute marketing ploys to influence the customer to choose a specific brand or to make an impulse buy.” I compare it to search engine optimization (SEO), where it’s important for companies, products, and services to use the right keywords in order to be found among a sea of options. 388 more words
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