Tags » Heuristics

Suppressing Heuristics

The idea of human beings using heuristics isn’t a new concept. Our brain processes information either analytically or affectively (Refer to Epstein 19931). While the former is deliberate and slow, the latter is faster and relies on heuristics. 412 more words


I read and question and worry

I am finally reading the whole of Michael Lewis’ book, The Undoing Project, about the work and friendship of two Israeli psychologists, Amos Tversky and Daniel Kahneman. 1,234 more words

Heuristic Evaluation

Usability problems is a common issue that UI designers, developers, users have to face and a bad design affects to the end user satisfaction directly. So, to overcome that, UI evaluators should follow an inspection method before designing phase or after development phase. 1,353 more words


Match Debt: When your system and the real world don't align

Twenty-two years ago, design legend Jakob Nielsen published 10 Heuristics for User Interface Design. These ten tips are just as relevant now as they were in the early days of the internet. 834 more words

Climate Change Communication

To better understand the social and cognitive barriers present in climate change communication, I conducted a series of 6 focus groups. Groups were asked to view images of environmental issues, and select the best representation of their feelings out of a range of preselected emotions. 201 more words


Read I Will!

I haven’t had much focus for reading and writing analytically the last couple of weeks. I wasn’t sure what was going on until I went readwalking for a few minutes on Friday evening. 1,260 more words


Analog existence

What do you see in the void?
What do you perceive when fear clouds your world and worries clutter your mind?
If you’re in denial about drifting off to sleep, how would you know that you could wake up when you’re having a nightmare? 313 more words