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WORD // THE BEST "YOU'RE FIRED" STORIES ARE TOLD IN ADVERTISING

The “I quit” and the “You’re fired” stories are usually pretty good in this business; more florid and dramatic than what you’ll find in, say, the banking business.

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LIFE

WORD // RADIO IS HELL

From the chapter, “Radio Is Hell. But It’s a Dry Heat” (Hey Whipple, Forth ed.):

Make sure your radio spot is important or scary or funny or interesting within the first five seconds.

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WORD