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How Advertising Helped Write History, Part 2

Don’t miss Part 1 of this fascinating series! And now, on to Part 2…

Winning wars

During the World Wars in the twentieth century, often a simple poster with a powerful message was enough to persuade people to do their patriotic and moral duty. 1,167 more words

AntiquityNOW

Selling Tricks - Where Is Branded Marketing Taking Us ?

Brand journalism, or content marketing has become a powerful tool for marketers on the internet by enticing audiences into reading content that appears to be news but in fact are endorsements of a product or special interest group. 394 more words

Long, very long deck: Hubspot's The Evolution of Advertising: How Consumers Won the War for Their Attention

You’re more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t branded, … 138 more words

Service Design, Service Management

The Secret History Of Emotional Advertising

I’ve been reading the most recent book by emotional advertising theorist Robert Heath, Seducing The Subconscious. Heath is a giant figure for anyone who believes great advertising seduces, not persuades – his work on “low attention processing” kicked over a lot of tables back in the 00s, and this book is a fascinating dig into the science of emotional advertising. 402 more words

Advertising

Designed to Make You Want to Work for Your Country

“Give Em Both Barrels”

Jean Carlu (1900-1997)

Offset Lithograph

printed 1941 in the US by the Office of War Information

Restored tape stains

$1,650

Jean Carlu was a prominent French Poster artist, born at the turn of the century.   152 more words

Early Ads That Flip and Twirl: Creative Advertising in the 19th Century

I love museum shops. They are almost always full of interesting and beautiful things—and they are one of my best sources for historical “artifacts” I can use to help students explore historical research. 430 more words

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