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Consumer Trends - A Tale of Two Planets

When we talk about consumers, we can classify them in a multitude of ways. I recently attended an event hosted by the Waterloo Region Small Business Centre… 130 more words

Marketing

NEO Power

The changing face of society has been buried under a landslide of information that is often meaningless. Labels like ‘generation X’, ‘generation Y’, and ‘baby boomers’ don’t describe our desires or explain how and why we behave as complex human beings, let alone as workers, consumers, and homemakers. 228 more words

Explore & Buy Ross' Books

NEO POWER - the book

NEO Power has been critically acclaimed in both Australia and North America

Buy NEO POWER Online – Click Here

NEO Power demonstrates the extent to which so much of our decision-making is dominated by the techniques, principles and vocabulary of consumerism and marketing. 521 more words

Consumer Insights