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Hotels can make the biggest impact to their bottom line with an optimized direct channel, but report found most independent properties are underinvesting and undervaluing this.
Tags » Hotel Marketing
How guests choose their hotels? International hotel ratings systems exist for a long period of time. Some are amalgamations of other ratings systems; some, like TripAdvisor, average out user ratings, and everyone know it’s partly fake. 579 more words
The online travel marketing is developing relentlessly. Did you realize that online travel deals have generated more than 560 billion US $? By 2020, this figure is anticipated to grow beyond 800 billion US$. 885 more words
Barriers to Book: How to increase Direct On-line Bookings
Written by Pamela Carvell, March 2018
So many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their Social Media, and ultimately driving traffic to their website, that they neglect the most important part of the overall process: the booking engine! 1,247 more words
What is the Value of Awards?
Written by Pamela Carvell, March 2018.
On 20th March 2018 over 160 hoteliers, marketers and agency teams gathered at the W Hotel in London’s Leicester Square to hear who had won the 2018 Hotel Marketing Awards: and then celebrate accordingly. 666 more words
Close to 10 years prior, it wasn’t that easy to obliterate the reputation of a business. Presently, one bad rating can bury a business, and particularly so in case you’re in the hospitality sector. 806 more words