Tags » Hotel Marketing

A repositioning adventure - beyond campaigns & advertising.

A single word often stretches much beyond in deeds

Repositioning, rebranding stretches beyond the single word status they possess, are more nuanced than they seem. Often people mistake rebranding, repositioning as just a new campaign that changes the subject’s status quo till then. 1,418 more words

Travel And Discovery

The Best Hotel Hashtags To Use On Instagram

Instagram is one of the most popular social media platforms in the world and it is an essential part of a hotel’s branding strategy. If your hotel is not currently on Instagram, it should be! 588 more words

Social Media

How Faena Became the #1 Hotel in the U.S. (According to Conde Nast Traveler's Readers)

Faena Hotel Miami Beach was recently name Conde Nast Traveler’s Readers Choice best hotel in the United States. This is no doubt a tall order for a hotel which just opened in 2015. 586 more words


5 Reasons Why I Chose Hospitality Marketing

By Shannon M. Nelson

(Photo: Elle Moss)

The question used to be “What do you want to be when you grow up?”  Now that I have finally made a decision the “what” has become a “why”. 412 more words

Will Social Media Kill Off Revenue Management?

(Written by Pamela Carvell, Lifestyle Marketer, 2017)

I have been involved in Revenue Management (or Yield Management, as it was originally known) in hotels since the early 1990’s. 492 more words