Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast majority of your clients are already using a smartphone daily! 546 more words
Tags » Hotel Marketing
How to spot a dodgy reputation optimization company with 3 simple questions and keep TripAdvisor´s Steve Kaufer happy!
As Steve Kaufer CEO of Tripadvisor mentioned in his recent letter (see below) to hotel owners and managers that there are a number of companies in the market place that are promoting to hotels, offering you lots of fake positive reviews on Tripadvisor instantly, without contacting a single original guest. 626 more words
To say the decision by Accor Hotels to open a “marketplace” has divided opinion would be a bit of an understatement.
The global hotel chain announced in June this year that it would be allowing its consumer-facing brand to become a distribution network for independent properties that are looking for wider access to potential guests. 555 more words
In 2012, for the first time, over 1 billion international business and leisure travellers were recorded. Changes in global demographics and rapid technological change mean these consumers have different expectations, greater freedom of choice and a high degree of familiarity with digital technology. 398 more words