Tags » Hotel Marketing

How Facebook messenger can help increase guest satisfaction and RevPar performance

Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast majority of your clients are already using a smartphone daily!   546 more words

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How to spot a dodgy reputation optimization company with 3 simple questions and keep TripAdvisor´s Steve Kaufer happy!

As Steve Kaufer CEO of Tripadvisor mentioned in his recent letter (see below) to hotel owners and managers that there are a number of companies in the market place that are promoting to hotels, offering  you lots of fake positive reviews on Tripadvisor instantly, without contacting a single original guest. 626 more words

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The State of Hotel Search and Bookings

Sojern has released a new interactive Hotel Insights Report based on the rigorous analysis of more than a billion traveler intent data points across the globe. 635 more words


Hotel chains disagree over Accor’s open marketplace concept

To say the decision by Accor Hotels to open a “marketplace” has divided opinion would be a bit of an understatement.
The global hotel chain announced in June this year that it would be allowing its consumer-facing brand to become a distribution network for independent properties that are looking for wider access to potential guests. 555 more words

Accor Hotels

Create Magazine Advertisements That Work

Yesterday I picked up a popular regional travel magazine.  I read through the articles, checked out the pictures and the calendar listings. Then I skimmed the advertisements to see what’s new with my competitors and attractions. 616 more words

Digital and mobile platforms are changing everything

In 2012, for the first time, over 1 billion international business and leisure travellers were recorded. Changes in global demographics and rapid technological change mean these consumers have different expectations, greater freedom of choice and a high degree of familiarity with digital technology. 398 more words