Tags » Hotel Marketing
With increasing Internet penetration, eight million Indians booking their hotel rooms on Internet out of 300 million internet users.
There is a “significant headroom for growth in the sector”, with the ease of access to information and details online propelling consumer confidence to book hotels online, the report said. 291 more words
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Is There a Correct Way to Respond to Reviews Online?
A recent study conducted by Cornell’s Center for Hospitality Research examines the popular travel site, TripAdvisor, in correlation with a hotel’s customer satisfaction, revenue, and social media performance. 308 more words
Hotel Chains and Travel Websites in a Tug of War for Customers
A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as does the tagline, “Stop Clicking Around.” 945 more words
Is bidroom.com, Europe's fastest growing OTA about to disrupt Booking.com and Expedia's stranglehold, by connecting hotels directly with guests?
As Priceline and Expedia continue their consolidation as the two dominant Ota´s, who are currently at present purchasing up all their competitors around them. Dependency for hotels on these two major companies will continue, especially if the 884 more words