Tags » Hotel Marketing

Will Social Media Kill Off Revenue Management?

(Written by Pamela Carvell, Lifestyle Marketer, 2017)

I have been involved in Revenue Management (or Yield Management, as it was originally known) in hotels since the early 1990’s. 492 more words

6 Digital Marketing Tips for Hoteliers

Technology and digital marketing continue to shape the travel industry and hotel consumers’ path to purchase. Here are a few low cost ideas to help you stay in front of this constantly evolving world. 940 more words

Hotel Marketing

Maximize Your DMO Membership

As the Sr. Director of Marketing Services at the San Diego Tourism Authority, I’m always surprised at how many organization’s don’t take advantage of their DMO membership. 632 more words

Hotel Marketing

A Great Marketing Theme Idea for Hotel Chain

Am I clueless, or does a U.S./Mexico wall seem a useless waste of money and time? (Not to mention, it’s rather insulting to our good neighbor Mexico.) 265 more words

The Balance of Power for Selling Hotel Rooms

Traditionally, Marriott is a business driven by franchise and management company contracts. It is known for its branding, service and operational expertise. Starwood in recent years is placing additional emphasis on a similar path and shedding owned hotels as part of its “asset light” strategy. 1,099 more words

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