Tags » How We Decide


We are approaching the end of the year and counting down the days to the holidays! I spent this past week mostly reading academic papers from Psychology and Consumer Research journals on a topic that would be relevant to all of us as we step into the holiday season. 622 more words

How My Brain Works

How To Train The Brain To Make Better Decisions

How To Train The Brain To Make Better Decisions

I have just finished reading an excellent book “How We Decide” by Jonah Lehrer

The book explains the neuroscience of decision making and how our two brains; the logical and emotional brain, compete and work together when making chooses. 1,151 more words


Free stuff and links Monday, gut instincts and black and white photography

Happy Monday! Or Tuesday, as the case may be. Time for links to things online that I enjoyed this week.

I was intrigued by this article, which I found while looking for something else. 598 more words


We know we should do ____, but instead we do ____

by Carolyn Thomas  ♥ @HeartSisters

I read this on the side of a Starbucks coffee cup. Seriously. It was written by Harvard psychologist Dr. Daniel Gilbert… 1,512 more words

Living With Heart Disease

How We Decide free download

“How We Decide ” by Jonah Lehrer


– The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. 431 more words

How We Decide

How We Decide by Jonah Lehrer

After following Jonah’s very readable blog for a while I decided I had to read his book. His blog introduced the latest neuroscience and psychological research in a very clear and digestible form. 555 more words

Book Reviews

Book Review: How We Decide

How We Decide by Jonah Lehrer, Mariner Books, Houghton Mifflin Harcourt, 2009, 302 pp.

I read this on an airplane, and it was great non-fiction airplane material. 462 more words

Book Review