Tags » How We Decide

FRUIT SALAD OR CHOCOLATE?

We are approaching the end of the year and counting down the days to the holidays! I spent this past week mostly reading academic papers from Psychology and Consumer Research journals on a topic that would be relevant to all of us as we step into the holiday season. 622 more words

How My Brain Works

How To Train The Brain To Make Better Decisions

How To Train The Brain To Make Better Decisions

I have just finished reading an excellent book “How We Decide” by Jonah Lehrer

The book explains the neuroscience of decision making and how our two brains; the logical and emotional brain, compete and work together when making chooses. 1,151 more words

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