It’s no secret that most of us have favorites when it comes to who we want to work with. It could be your favorite brand or your favorite customer, also known as your ‘ideal client.’ But what if the customers who want your services or products are not your ideal client or target market? 258 more words
Tags » Ideal Client
Tenuous links suck in messages. Like really suck. If you’re writing a message about your kids and then randomly connecting that story to why someone should work with you or a tip you want to share, makes your message really confusing. 273 more words
It’s perfectly possible to attract paying clients without a hard sell.
There is a way of adding value through content and messaging in order to build a great relationship, to build trust and connections. 497 more words
You’ve just checked your daily planner and it screams at you ‘it’s time to write a blog/email/ newsletter/post…’. And so you grab your pen and your notebook (or if you’re new school, your tablet or laptop) and you sit down pen poised, fingers ready and nothing happens. 1,109 more words
Last Friday, I went to visit a good friend who is in the process of buying her own home. My friend is a commuter, working in the city of London but wants to live outside of London. 265 more words