Tags » IMC Book

Every Ending Is A New Beginning

Last week, in the prerequisite class for the IMC-Hawks, Integrated Marketing Communication I, students were assigned a project in which they had 48 hours to complete. 1,361 more words

Communication Studies

The IMC War: Balancing Power and Values

The aim of college courses is to prepare students for their professional lives.  In our IMC class we have been assigned books that teach us ideas, facts, values, and more.  317 more words


So...What Exactly is Corporate Communication?

 In defining Corporate Communication this early in the semester it is important to note that our class definition is somewhat vague now, however it supplies us with a good foundation. 171 more words

Communication Studies

IMC... Why does is matter?

Now that our class has been blogging about various aspects of IMC and social media for several weeks, we would like to take a step back and tell you a little bit about who we are and why we are here. 290 more words

Social Media

Are you indispensable?

Are you indispensable?

Seth Godin asks this question in his new book, Linchpin.  And one response is “no, I’m not indispensable, I’m part of a bigger story that will go on without me.” 533 more words


Tired of Bowling Alone?

Have you ever felt like you were bowling alone? Don’t worry, this isn’t a how-to article on making friends in a bowling league…it’s a brief look at Robert Putnam’s book… 420 more words


USA: A Branded Nation

Are you a church goer?  Have you attended/are you going to attend college?  Does visiting a national museum ever make your annual to-do list?  Have you considered yourself better off based on your choice of membership?  422 more words