Tags » In My Inbox

Cracking the Code - Do QR Codes Have a Place in Fundraising?

Earlier this week, I published a post looking at all of the charity communications I had received during the previous month.  One thing I noticed was that two of the DM packs I received from (different) charities included very small (tiny – less than a square centimetre) QR codes in various places within the pack.   552 more words

Experiment

E-appeals and Email Asks - The Good, The Bad, and The Scary!

One interesting thing that I noticed when analysing the charity communications I received during the past month was that the emails I received soliciting a gift fell into two different categories: there were those that simply asked for a donation and those that formed part of a larger appeal.   1,227 more words

Experiment

In My Inbox - February

As part of my giving experiment, I committed to tracking all the correspondence I received from charities and documenting their impact.  In February, I received (to the best of my knowledge — see below for how I may have lost count!) 89 pieces of communication from 42 different charities.   1,281 more words

Experiment

A Pleasant Surprise

Last month, I wrote about a donation that I made to an international children’s charity where my donation experience had been less than satisfying.  I made my gift online, and the journey had been very emotionally unengaging, with a very generic donation form and automatically generated thank you that didn’t mention anything about the impact the charity makes or how they would use my gift.   129 more words

Experiment