Tags » In My Inbox

Multi-Channel Supporter Journeys - Part 2: Hit and miss

This is the second in a series of posts about how charities are joining up (or not!) supporter journeys across multiple channels.

Charity B: I received a nice DM pack recognising my giving anniversary with the charity (apparently, it has been one year since I first donated to the charity). 284 more words

Donor Care

Multi-Channel Donor Journeys - Part 1: Event Journey

As I mentioned earlier, I am particularly interested in how charities are designing (or not!) joined up multi-channel supporter journeys. Over the next few days, I’ll be sharing some examples of multi-channel supporter experiences I have had recently. 251 more words

Charity

In my Inbox - April

During April, I received 188 pieces of communication from 53 charities, up 35% on the prior month. 40% of this increased volume is attributable to the earthquake in Nepal — I have supported a number of international development charities in the past, and understandably, they have all kicked their comms into high gear over the past few days. 241 more words

Charity

In My Inbox - March

A little tardy, but here’s my recap on what came my way in terms of charity communications during the month of March.  139 contacts in total: 12% was via post, 1% via telephone, 1% via SMS, and 86% via email.   259 more words

Charity

Setting the Context: Email vs. Post

As part of this experiment, I committed to keep track of all the communications that charities sent me during the course of the year and to invest time in reflecting on how they impact me as a donor. 777 more words

Charity

An Introductory Donor Journey Unpacked

About six weeks ago, I made a donation online to a household name charity I had not supported previously. The donation was unprompted and was larger than I typically give as a first gift. 1,453 more words

Charity

Kudos on a great campaign - The Children's Society

A great example of charity campaigning landed in my inbox this month courtesy of The Children’s Society.  The campaign was linked to a report they had issued about the impact of bailiffs knocking on doors to collect unpaid Council Tax.   182 more words

Charity