Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you’re trying to determine engagement in content marketing efforts, it has a few tips (I hope) that’ll get you thinking about metrics that are important versus those that just feel good.
Tags » Inbound
Three weeks ago I was flying home from Edmonton. I had just finished teaching a two day class for my company and now I was heading back to enjoy what was left of my Spring Break. 776 more words
If you didn’t already guess, inbound marketing is a revolutionary way of marketing!
Marketo, a company who makes marketing automation software for companies, defines inbound marketing as “The process of helping potential customers find your company, often before they are even looking to make a purchase, and then turning that early awareness into brand preference and, ultimately, into leads and revenue”. 954 more words
Nowadays some form of technology is constantly around us which in return means that information is available to us at anytime. Instead of going into a store and having to speak with a physical human being most consumers do majority of their research online when it comes to purchasing decisions. 1,046 more words
It is now a given that every Freelance consultant and business owner will develop an inbound marketing strategy that will support sales and diminish the need for cold calling, which is getting increasingly difficult to do successfully in the face of the wall that prospects are able to build around themselves. 646 more words