Tourism Kelowna’s Business Development Consultant in Calgary, Nicolle Gomez de Sousa has been busy reminding Calgary based corporations that Kelowna is an affordable, easy and welcoming option for their business meetings. 167 more words
Tags » Incentive Travel
Tourism Kelowna has some new advertising in the marketplace to target meeting and conference planners. Updated branding and new imagery has been incorporated for 2017. The print ad above is running in the February/March and June/July editions of the national meeting and conference trade magazine Ignite. 90 more words
According to Schlentrich (2008, cited Getz, 2012) MICE is an industry acronym for Meetings, Incentives, Conferences and Exhibitions.
Mair (2013, p7-14) explains, in more detail, the separate components of this part of the events industry. 866 more words