Tags » Information Processing

Important people sit in the middle

What is the centre-stage effect?

Imagine you’re at the supermarket choosing a bottle of washing-up liquid. In a row of products, which are you likely to reach for? 134 more words

Behavioral Economics

Are people reasonable?

The backfire effect is elusive

The backfire effect is when correcting misinformation hardens, rather than corrects, someone’s mistaken belief. It’s a relative of so called ‘attitude polarisation’ whereby people’s views on politically controversial topics can get more, not less, extreme when they are exposed to counter-arguments. 60 more words

Behavioral Economics

Do corrections fail?

The backfire effect is elusive

The backfire effect is when correcting misinformation hardens, rather than corrects, someone’s mistaken belief. It’s a relative of so called ‘attitude polarisation’ whereby people’s views on politically controversial topics can get more, not less, extreme when they are exposed to counter-arguments. 26 more words

Behavioral Economics

Elaboration Likelihood Model - Critical Application

When elaboration likelihood is high, audience is more likely to engage in a central route processing.  If elaboration likelihood is low, peripheral processing is more likely to occur. 768 more words

Persuasion For ProfComm

Studying and Learning Part 2: Information Processing by the Brain

In the second article of this series, we will see how the brain processes information.

Key Messages:

All sensory information is screened for importance by a ‘sensory register’. 666 more words

Education

How content goes viral

The Virality Equation

It was this time of year in 2014, when I was interviewed by the New York Times about the ALS Ice Bucket Challenge. 59 more words

Behavioral Economics

Unrealistic optimism

Humans Are Bad at Predicting Futures That Don’t Benefit Them

Between 1956 and 1962, the University of Cape Town psychologist Kurt Danziger asked 436 South African high-school and college students to imagine they were future historians. 80 more words

Behavioral Economics