Tags » Innovation & Marketing

Marketing Semiotics

Lost the message? Try marketing semiotics!

Marketing

Multimodality and Packaging

It should be interesting to play around with multimodality with the help of a test object like this one.

As we know from textlinguistics, signs differentiate each other, they communicate, and they make meaning through references. 650 more words

Marketing

Innovation marketing and multimodality

As a quick reminder of what packaging is, I took a photo just the other day at the railway station in Munich. You might wonder why there’s not a slice of packaging on that picture. 569 more words

Marketing