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luxury brands : new mentors for us?

Blog Nicolas BORDAS

Nicolas Bordas

Vice President at TBWA/EUROPE & President of BEING Worldwide

What if we learned from luxury brands?

February 28, 2013

The Tuileries garden is one of the most beautiful spaces in Paris. 890 more words

Inspiring Brands

FAST COMPANY

3 Paths Toward A More Creative Life

WRITTEN BY: Bruce Nussbaum

WANT TO BE MORE CREATIVE? SOMETIMES IT’S JUST A MATTER OF GIVING YOURSELF THE SPACE TO THINK, WRITES BRUCE NUSSBAUM. 1,468 more words

Inspiring Brands

Switch on your creative inner side!

FAST COMPANY

4 Ways To Amplify Your Creativity

INNOVATION ENGINE

WRITTEN BY: Bruce Nussbaum

CREATIVITY IS KEY TO INNOVATION. SO HOW DO YOU EXPAND YOUR OWN CREATIVE CAPACITY AND THAT OF YOUR BUSINESS? 1,179 more words

Inspiring Brands

Like a virgin! Please make each time, the first time.

TRENDWATCHING.COM

http://www.trendwatching.com/trends/virginconsumers/

extracts :

The key to adopting a VIRGIN mindset:

#1
Keep it simple:

Cast off industry convention and (if you’re an established brand) previous product iterations, and… 389 more words

Inspiring Brands

Moms everyday life cycle

FAST COMPANY

How Ikea Creates Massive Demand For The Ektorp Sofa: It Thinks About Moms

BY GREGORY P. SHEA AND CASSIE A. SOLOMON
JANUARY 30, 2013…
863 more words

Inspiring Brands

Patagonia

FAST COMPANY.COM

How Patagonia Makes More Money By Trying To Make Less

WRITTEN BY: Jeff Rosenblum

The company’s proposition–that you not buy its clothes–is resulting in some of its best sales ever. 744 more words

Inspiring Brands