Tags » Inspiring Brands

Why consumers happily pay three times the price just for the little blue box

If you think about brand recognition via colour associations, no company has done it quite as well as Tiffany & Co. That unique blue is synonymous with the luxury and globally-leading jewellery brand that Audrey Hepburn once made all the more glamourous and enticing by gracing a film with its name. 765 more words

Inspiring Brands

Inspiration and Perspiration: How Brands Make their Mark

It takes a lot of imagination to put a creative mark in your branding program. Subsequently, it takes a group of front-end soldiers to make a brand’s dream come true. 106 more words

Strategic Marketing

Aesop transcends its product category to penetrate the home decor market

Like many idealistic consumers, I love to browse products online and fantasise about things that I can’t afford.

For this reason, in my spare time, I find myself exploring real estate websites and taking virtual tours of premium properties that cost upwards of $3 million (sure, why not?). 396 more words

Inspiring Brands

More than makeup: Mecca Cosmetica delivers the ultimate beauty experience

Over and above the international designer products that are displayed like sculptures on marble tables, Mecca Cosmetica is delivering consumers a unique customer journey — a shopping experience that’s also a lifestyle experience.

Inspiring Brands