Tags » Integrated Marketing Communications

Trump Card

Disclaimer: I’m not endorsing or promoting any presidential candidate. My political beliefs or party affiliation (if any) aren’t relevant here. This blog isn’t about politics. It’s about marketing and communications. 169 more words


Creating an email blast!

Note: I created an email blast for a fictional company this week. This marketing message was created for fictional purposes only, and there is no such company as Fair Ware Equipment Rental Services, LLC. 247 more words


Is Your Mobile Device Sharing Too Much Information #MobileTMI

The Mobile App ecosystem and many mobile operating systems that are in place in the market today are advanced and sophisticated in the way that they operate. 490 more words

Emerging Media

Up all night thanks to Online Gravity

Earlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity… 601 more words

Social Media

A Few Final Tips for the WVU IMC Program

I feel like I’m forgetting something. I keep reaching for my computer thinking that I have copy to write, an ad to design, or a budget to adjust. 1,009 more words


Using Emerging Media Platforms to Build Brand Equity: The WVU IMC Program

]I think a great example of a brand that has successfully utilized digital/social media to build brand equity is none other than the master’s program I am currently enrolled in – the WVU IMC program! 865 more words


Take Time for Yourself

Hi everyone. It’s hard to believe summer is here and flying by! It’s also hard to believe that I’m almost at the end of my 7th course in the IMC program. 466 more words