Tags » Integrated Marketing Communications

Social Media: Who is Really in Control?

While catching up on some of my favorite channels on YouTube this morning, a thought crossed my mind. There they sat, in front of bright lights and an expensive camera setup, talking about products that they love- and even some that they hate. 464 more words

What’s Hot in 2016 for Digital Marketers?

I’ll touch on 3 of the hottest trends in digital marketing for 2016.  Digital marketing is exploding and outpacing more traditional marketing.  Though there are many fast growing trends to choose from, I decided to highlight the rise in video marketing, wearables & IoT (internet of Things), and Big Data. 282 more words

Integrated Marketing Communications

IC Honors Student Spotlight: Monica Chen ’18

This week’s Student Spotlight features Monica Chen, junior Writing major from Carlisle, MA. Monica is also working towards a minor in Integrated Marketing communications. As someone who is passionate about giving back to communities, both local and global – Monica has worked with 180 Degrees Consulting, helping local nonprofits improve their business practices. 359 more words

First 5 weeks a blur

This guest post is written by 2016-2017  IMC candidate Krystle Forget. It shares the perspective of a student who  has returned to school 10 years after her under-grad. 351 more words


3 Reasons why YouTube Deserves to Play a Bigger Role in Your Digital Marketing Efforts

YouTube has catapulted it’s way into search engine excellence! Since it’s introduction to the world in 2005, YouTube is now the second largest search engine, falling short to no other than their owner, Google. 965 more words

The Relationship Between IMC and Emerging Media

Integrated Marketing Communications is defined as “an approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other” according to  145 more words