Tags » Integrated Marketing Communications

Spice Up the Old with a Little Bit of New

Is E-Mail dead? Before you continue to read today’s blog post, take a few seconds and think about this. E-Mail is most likely considered “old” by most. 676 more words

Digital Media

Chicken or Egg?

There’s something I’ve never quite figured out when it comes to the U.S. news media (the “mainstream media,” as some politicians and pundits like to call it). 422 more words


Emerging Media for Today's Marketer

Technology and digital media are evolving more rapidly than ever before.  Today’s consumer utilizes multiple devices to shop, communicate, connect, and create on a regular basis.   296 more words

Emerging Media Blog

Welcome to the World of Emerging Media

Welcome to my first blog! In case you haven’t checked out my ‘About’ section, my name is Ashley and I am a graduate student at West Virginia University studying Integrated Marketing Communications. 281 more words

Digital Media

Visual Integrated Marketing Campaign for MasteryPrep

Company Analysis

MasteryPrep is an educational technology company based in Baton Rouge, La., but it has representatives and clients dispersed throughout the United States. While MasteryPrep offers a variety of educational products and services, the company’s flagship product is ACT Mastery, a comprehensive educational program designed to increase the ACT scores of high school students. 456 more words


Creating Content on the Go

As marketers, we are often responsible for creating new content that is visually appealing. I recently stumbled upon an app called Enlight that allows users to edit photos on their iPhone or iPad. 218 more words

Major Decisions: Why I Decided to Leave the Field of Education

Hello lovelies,

I apologize for not posting recently. As you can probably tell by the title of this blog post, my life has been a little crazy. 934 more words