Tags » Integrated Marketing Communications

Music Promotion

I have always been a fan of music. I love the way it connects people and the culture that it creates.I cannot sing or play an instrument, but I can make a mean Spotify playlist. 256 more words

Course Work

IMC Research

In this course, we learned about primary and secondary research and applied both qualitative and quantitative research.

Our “client” for the semester was The Gertrude C. 64 more words

Course Work

Account Planning

Account Planning was the course that really narrowed my interest in Marketing. Upon completion of the course, I realized I have a passion for research and audience development. 158 more words

Course Work

The Email that loves you.

In a world dominated by ever changing and developing technologies how can Marketers find a means of differentiation?

2017 is pipped to be revolutionary in the field of marketing not just for marketers but for small to large businesses across the globe. 286 more words

Bespoke Marketing

My Journey to an IMC Course

Hello reader!

My name is Ambar Mejia, and I am a graduate student at the University of Florida pursuing a Masters in Mass Communication with a focus on creative. 276 more words


Excellence in Marketing: Free People

Excellence in marketing is rare, unusual, and it is intertwined with endurance and sustainability. It produces a profound sense of connection with the customer; it releases a feeling. 857 more words

Ready for the winter semester

Client presentations at the end the first semester in Integrated Marketing Communications at Conestoga were a success and students left mid-December for a well-earned break. 103 more words

IMC Conestoga College