Tags » Integrated Marketing Communications

Why So Many Self-Proclaimed Athletes (a.k.a Students) Drink Red Bull

In this week’s blog: I say the words ‘Red Bull’ over 100 times!

A few weeks ago, we discussed virality, and it’s something that I love to talk about given how much time I spend online. 1,013 more words

My favourite thing

Integrated Marketing Communications is my favourite aspect of marketing. At the IMC stage, a marketer is able to put together all their bits and pieces in the lead up to launch day. 274 more words


Multichannel Marketing and Integrated Marketing Communications

In the introductory chapter of Principles and Practices of Marketing, the marketing text used by 99% of UK marketing undergraduates, David Jobber compares organisational efficiency against strategic effectiveness.  1,630 more words

What's the point of measuring marketing?

In April I was approached by the alumni of the university I went to 16 years ago and I was asked whether I would be free to give a guest lecture on integrated marketing communications to undergraduates and master students. 1,077 more words


Cooking up an integrated approach with UCOOK

Convenience food has always been the go-to for any busy person. Fast food and microwave meals are readily available, but are not always the healthiest alternatives. 832 more words

Brand Experience

Integrated Marketing Communication: Part I

I feel Integrated Marketing Communication as a concept is like the movie Inception. You feel like you know what it is about but you always want to double check before explaining it to someone else. 327 more words

Marketing Fundamentals