Tags » Integrated Marketing Communications

Facebook Finally Gave Its “LIKE” Button a New Makeover

The “like” button on Facebook has now evolved. In the beginning of the year, Facebook decided to officially change its “like” button to a range of emotions.  521 more words

5 reasons why you need a Social Media Influencer on your payroll.

Everyday, more and more companies are integrating content creators into their emerging media efforts. From YouTube beauty gurus to Instagram celebrities, influencers have wiggled their way into becoming a major element in specialized content marketing efforts. 720 more words

Communications

INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

The need for an organization to properly coordinate its marketing communications strategies in order to deliver a clear, consistent, credible and competitive message about itself and its product has become a challenge today for every result oriented firm. 1,700 more words

BUS ADMIN

Donnie Darko: Waking the Transmedia Universe

Donnie Darko (2001) is a psychological thriller directed by Richard Kelly and starring Jake Gyllenhaal. The story follows a teenager being lead to cause mischief by his imaginary friend Frank before the world ends, kinda (make sure you… 253 more words

Convergence

IC Honors New Student Spotlight: Farwa Shakeel ’20

Meet first year honors student Farwa Shakeel. Hailing from Piscataway, NJ, Farwa is planning on studying Integrated Marketing Communications at Ithaca College. She is passionate about unveiling and uprooting the injustices of our world and shares her thoughts on some of these controversial issues on her blog, … 279 more words

Top resources for IMC students

I asked IMC faculty what resources they recommend to IMC students, and this is what they had to say! I hope this list is useful to you. 173 more words

Amazon expands to brick-and-mortar for omnichannel engagement

Published August 2, 2016
http://spiegel.medill.northwestern.edu/news/amazon-expands-to-brick-and-mortar-for-omnichannel-engagement.html

How could Amazon, the e-commerce retail king, possibly top itself? By opening a brick-and-mortar store, meeting the needs of its customers, and integrating virtual and physical retailing. 574 more words

Dj Ginger Wolf