Tags » Integrated Marketing Communications

Is Email Marketing Dead?

Despite what some may think, email marketing is in fact not dead. As stated in this week’s lecture, it is the most dominant way of sharing information. 480 more words

Grad Work


Anthony Young views communication planning as less about reaching people and more about influencing them (Young, 31). The difference between this and media planning is that media planning is focused on reaching as many people as possible in the right place, time and cost.  319 more words

Grad Work

No digital marketing, please; just marketing, says @markritson

I still remember my marketing classes with Professor Mark Ritson, during my MBA programme at London Business School. They were very entertaining, but also very challenging. 507 more words

Marketing In Everyday Life

Sticking to a brand identity: Integrated marketing communications

Guest blogger Taylor Trahan is originally from Sulphur, Louisiana and while Baton Rouge proved to be the perfect college town – she was insistent on moving back home after graduation. 842 more words

Strategic Communication

Privacy, Your Smartphone, and You

If you own a smartphone (I’m assuming most of you do), then you know how much can done on one. We can watch videos, update our Facebook status, read a book, shop for a new pair of socks, and Google words that we don’t know the meaning of (I do this more than anything on my phone). 179 more words


The Evolution of Public Relations

Web 2.0 has drastically changed the public relations industry and the ways in which practitioners interact with the public. The constant evolution of the Internet advances communication techniques and expands the overall interactivity of integrated marketing and public relations tools and strategies. 296 more words

Public Relations