Tags » Integrated Marketing Communications

Optimizing Your Marketing Communications Mix

On those few occasions when I am in town for a full week or more, I often go through my “archives.” I found this gem tucked away in a folder that was mislabeled. 154 more words

Advertising

Unexpected, Difficult, Rewarding

In three words I can describe my Introduction to Integrated Marketing Communications (IMC 610) experience: unexpected, difficult and rewarding.

Unexpected

I never imagined myself enrolled in an online graduate program. 408 more words

Digital Media Planning Agencies

Integrated Marketing Communications (IMC) is a great concept, but difficult to execute. Integrated Marketing Communications is developing a coherent marketing plan based on a 360 degree look at a business, its problems and opportunities. 9 more words

Marketing Strategy

Navigating today's KIND of media environment

Today’s media environment is rapidly changing. At the rate that technology is advancing, today’s channel of choice could be tomorrow’s old news. This is both exciting and nerve-wrecking for marketing communications professionals. 341 more words

Consumer Insights and Content Creation

Whether or not you admit your HGTV, Food Network or Travel Channel obsession, Julie Link and Greg Stroud know exactly why you’re hooked: they’re the ones gathering consumer insights in order to make marketing decisions and create content. 379 more words

Keeping Consumers "Lovin' It!"

I have seen the McDonald’s menu grow and change dozens of times. When I visit McDonald’s while traveling, there are always differences in the restaurants’ menus. 277 more words

Getting the Wind Behind Your Sails: Pirate Ships and Propelling Brands

Although officially titled a Word of Mouth Inspiration Officer at the company Brains on Fire, Geno Church considers himself more of a “WOM (word of mouth) Cupid” and a “pathfinder” for his company’s clients. 490 more words