Tags » Integrated Marketing Communications

Front Page PR Rolls Out Turnkey PR/Media Relations Service Portfolio for Franchises, Construction, Home Services (Solar & Energy Efficiency), Industrial, Manufacturing, and High-Tech Companies

For less than $5k per month, this leading public relations, social media and marketing firm will help startups, existing companies and corporations generate more website traffic and increase monthly sales… 489 more words

Front Page PR

3 Things To Consider Before You Transform Your Businesses To Digital

A lot of social media managers right now do believe that running an online business page would likely be viewed by their target market. These marketers believe that transforming most of their campaigns from traditional going to non-traditional, they are embracing true modernization and nobody can stop it. 697 more words

Rebranding LEGO

For every organization, being able to successful manage their brand image is vital to ensuring the continued success of the organization. The company I analyzed in my discussion was LEGO. 735 more words


The Value of Advertising in IMC

Advertising, in its original form, was intended to inform, persuade and remind consumers of products and services available in the marketplace. It was a one-way form of communication with the advertiser in complete control, pushing out the information the brand wanted shared.  422 more words

Integrated Marketing Communications

Integrated Experiences

After a long anticipated wait, the day had finally arrived. I was headed down to the small town of Huntington, WV to attend INTEGRATE West Virginia. 430 more words

Why You Should Attend the INTEGRATE Conference

After attending the recent 2017 INTEGRATE West Virginia Conference in Huntington, West Virginia, I started thinking about the many benefits of attending industry conferences, specifically those in marketing and communications. 1,067 more words


Short Films as Authentic Advertising: A New Approach to Attract Consumers’ Attention

The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive movie deals. But this year, it has added a new category that prioritizes and embraces short films made with the sponsorship of brands. 377 more words

Chapter 18: Integrated Marketing Communications