Tags » Integrated Marketing Communications

A Basic Overview of IMC: Part 3 Component Value

The following is Part 3 of a 3-part series providing a basic overview of Integrated Marketing Communications (IMC).

The channels available to the IMC practitioner are numerous, yet should be considered and selected according to the potential for reaching the desired audience and effectively delivering the appropriate message as well as other determining factors (i.e.

794 more words
Advertising

A Basic Overview of IMC: Part 2 Evaluation Strategies

The following is Part 2 of a 3-part series providing a basic overview of Integrated Marketing Communications (IMC).

The channels available to the IMC practitioner are numerous, yet should be considered and selected according to the potential for reaching the desired audience and effectively delivering the appropriate message as well as other determining factors (i.e.

678 more words
Advertising

A Basic Overview of IMC: Part 1 Components

The following is Part 1 of a 3-part series providing a basic overview of Integrated Marketing Communications (IMC).  

Reinold and Tropp (2012) defined Integrated Marketing Communications (IMC) as “an audience-driven business process of strategically managing stakeholders, content, channels and results of brand communication programs” (p.

1,057 more words
Social Media

Library news: Spring into Summer 2017

Hope everyone has a great semester.  Stop by to say hello if you’re in the library. — Cathy

Communication Studies
Greetings to the Communication Studies faculty.  718 more words

Culture And Communications

FMCG, B2B, and Retail marketing. So, what's the difference?

Once you’ve worked in marketing for let’s say, over two years. You come to realise that there can be tribal divisions between FMCG marketers, Retail marketers, and B2B marketers. 1,736 more words

Marketing

INTEGRATE WV

THE DEFINITION OF INTEGRATE

The Merriam-Webster dictionary defines the word integrate in the following manner.

Integrate: to make a person or group part of a larger group or organization… 301 more words

Does Advertising Still Play a Part in IMC?

Belch and Belch (2018, p. 8) states that during the 1980’s as Integrated Marketing Communications (IMC) was just starting to emerge, the marketing and business world originally viewed the concept simply as “coordinating the various promotional elements and other marketing activities that communicate with a firm’s customers.”  During this time, advertising was the top promotional tool; however, the advent of IMC forced marketing departments and advertising agencies to start incorporating other promotional tools into the mix such as Public Relations (PR), direct marketing, and sales as well as other communication touchpoints.  762 more words

Marketing