Tags » Integrated Marketing Communications

The Intranet: An Essential (But Sometimes Overlooked) Component of Employee Engagement

Employees are not only the face of a company, they are the company. Employees can be trusted brand ambassadors, and it’s vital that a company’s employees are included in and given avenues to be involved in company communications. 1,009 more words

Can Social Media And Traditional Marketing Be Friends?

It’s the great debate of our time. Imagine there’s a problem you need to solve with the help of someone you don’t necessarily see eye to eye with. 493 more words

Three Quick Creativity Tips

Creativity can be challenging. Hard deadlines and client needs aren’t always conducive to the creative process. I’ve learned a lot about my creative process since beginning the IMC program. 441 more words

Catering Communications: IMC for Catered by Patti Caces


Catered by Patti Caces is a local catering and event planning company based in Orlando, Florida that focuses on one end goal: ensuring that their clients feel taken care of. 1,210 more words


Join the #AgencyBlueprint Virtual Book Discussion

Are you trying to disrupt and transform the marketing services industry?  If so, you need to join the #AgencyBlueprint virtual Skype book discussion on 4/28 at 8:30 p.m. 97 more words

The Story Behind STORY

A Manhattan-based retailer is turning the page on brick-and-mortar expectations. STORY has a magazine POV, changes like a gallery, and sells things like a store. 136 more words