Tags » Integrated Marketing Communications

Day 3 - Post #2

Since the 1980s, more businesses and companies have been moving towards the process of integrated marketing communications (IMC). What exactly is IMC? How does it differ from the traditional style of advertising, marketing, and promotion? 476 more words


Integrated Marketing Communications: A New Era

Companies and ad agencies are continuously looking for new ways to promote and connect with prospected customers. This is what marketing is all about, which is why so many companies have started adopting the process of integrated marketing communications (IMC). 434 more words


IMC Reflections

I cannot believe my IMC journey at WVU has come to an end! For the past 2 ½ years, I have been working full-time while pursuing a Master of Science in… 505 more words

NEW! ProQuest Historical Newspapers: Chicago Tribune; LA Times; WaPo

NOW Available!!!

In addition to the NYT (1851-2013) and the WSJ (1889-2000) (which we’ve subscribed for years) Ithaca College Library now has access to the following ProQuest historical newspapers: 51 more words

Culture And Communications

Six-Second Timeouts? A Novel Approach, and Timeline, for Advertising During Sporting Events

Long secure in its status as the most popular sports league in the United States, and in its ability to bring in massive revenues, the National Football League (NFL) has recently found itself in the unfamiliar and uncomfortable position of losing viewers, fans, and income. 424 more words

Chapter 18: Integrated Marketing Communications

Column: I switched majors during my senior year, and it changed my life

Meagan Mobley
Oxford Stories

“Welcome to the beginning of the rest of your life” were the first words I heard on my first day of college. 810 more words