Tags » Integrated Marketing Communications

Understanding IMC

Disclaimer: I am not affiliated with GoPro and this is for educational purposes.

This week, I had the chance of familiarizing myself with Integrated Marketing Communication (IMC). 579 more words


SoyTED weaves ideas into provocative TV en español

The latest TV show from TED’s creative team spins ideas from TED Talks in new directions for new American mainstream — en español. 20 more words

Manuel Wernicky

Brand Equity

I’m excited to say that I’ve just finished my third class in the IMC program—IMC 613 Brand Equity Management. Time is flying quickly, and I have learned a lot so far! 223 more words

Winning Pays

Ole Miss beat Alabama in Tuscaloosa last night.

Now that’s a sentence you don’t see often because it’s only happened one other time in college football history. 701 more words


ALEX AND ANI: Charming Consistency

ALEX AND ANI has amazing online presence, as seen through their successful communications strategies. This week I will further analyze ALEX AND ANI by primarily focusing on their website. 638 more words

MMC 5006

ALEX AND ANI: Charming Communications

In 2012 I was first introduced to the ALEX AND ANI brand. For my birthday my parents gave me my very first bangle, and so began my obsession. 489 more words

MMC 5006

Don't Assume Assimilation: Engaging the U.S. Latino Market

It’s not hard to find the Spanish version of a company’s website. Just click the en español tab at the top of the webpage, and you’ll probably see a whole-hearted attempt to speak to the Latino audience. 414 more words