Tags » Integrated Marketing Communications

IMC 610 Q&A with Instructor Bonnie Harris

Q: Why IMC? 

A: As the number of messaging channels continue to grow, we need a better approach to help reach customers and cut through the “clutter.” In addition, we need a cost effective way to unify the brand message across an increasingly disparate media landscape.  276 more words

Tom Brady Is a Gearhead: An Aston Martin Sponsorship for the NFL Star

Regardless of your team loyalties, it is hard to deny that Tom Brady has earned himself a reputation as a premier player. This premier image spreads to other elements of his public life too, including his famous supermodel spouse, widely reported clean and complicated eating habits, and the relatively limited set of brands that he agrees to endorse. 210 more words

Chapter 18: Integrated Marketing Communications

Grad advises students

The IMC class was treated to a great presentation today by IMC graduate Valerie Tyschenko.

She shared her top tips with the class such as treat the work placement you get in the second semester seriously, ask lots of questions and learn from your mistakes now while in school, take advantage of faculty support, and learn from each other. 65 more words


New in IC Library: Journal of education advancement & marketing

We now have print copies of the Journal of Education Advancement & Marketing in stacks: http://bit.ly/2xlwXiy  We only have print access at this time.  If you see an article you like we can deliver it via our Interlibrary Loan interface; just fill out the form:  7 more words

Integrated Marketing Communications

Why You Can’t Afford To Operate In A Marcomms Vacuum

Guys, we need to get it together.

Here is a truth; everyone in this industry, no matter whether they’re client side or agency side wants to do great work. 326 more words


Advertising Agency Project (Integrated Marketing Communications)

We were tasked to form a mock agency (a group of 20 people) consisting of different different divisions (each making up 5 people or so), such as Digital, ATL and BTL, etc, and had to plan an IMC campaign for a social cause of our choice. 65 more words

Integrated Marketing Communications

Agency vs. in-house communications: One career, two different worlds

People always ask me, “Which do you like best – agency or in-house?” Or, I find myself in talks with a recent graduate who will be on the fence and wants help weighing the pros and cons of each. 666 more words