Tags » Integrated Marketing Communications
In this week’s blog: I say the words ‘Red Bull’ over 100 times!
A few weeks ago, we discussed virality, and it’s something that I love to talk about given how much time I spend online. 1,013 more words
In the introductory chapter of Principles and Practices of Marketing, the marketing text used by 99% of UK marketing undergraduates, David Jobber compares organisational efficiency against strategic effectiveness. 1,630 more words