Tags » Integrated Marketing Communications

Measuring the degree of corporate social media use

Facebook is a convenience tool social media tool which is very famous in terms of internet. The official report of Facebook indicates that the number of registered increasing dramatically. 711 more words

Integrated Marketing Communications

Mobile Takes Center Stage in the Marketing Mix

Spring always seems to bring big change. With nature it’s obvious. But reviewing the season’s digital marketing buzz, I am getting a distinct feeling that Spring 2015 may be the watershed for mobile’s emergence as… 584 more words

Social Media

The Intranet: An Essential (But Sometimes Overlooked) Component of Employee Engagement

Employees are not only the face of a company, they are the company. Employees can be trusted brand ambassadors, and it’s vital that a company’s employees are included in and given avenues to be involved in company communications. 1,009 more words

Can Social Media And Traditional Marketing Be Friends?

It’s the great debate of our time. Imagine there’s a problem you need to solve with the help of someone you don’t necessarily see eye to eye with. 493 more words

Three Quick Creativity Tips

Creativity can be challenging. Hard deadlines and client needs aren’t always conducive to the creative process. I’ve learned a lot about my creative process since beginning the IMC program. 441 more words