Tags » Integrated Marketing Communications

Ithaca College: Ithaca Students Receive 6 of 22 NYWICI Scholarships  -- Congrats!

Source: Intercom – Ithaca Students Receive 6 of 22 NYWICI Scholarships

This year’s Ithaca College recipients are: Laura Amato, CMD ’18; Katie Baldwin, TVR ’18; Anna Gardner, Film, Photography, Visual Arts and Art History ’19; Alison Hartley, CMD ’18; Allison Latini, IMC ’17; and Gabrielle Reese, IMC ’17.

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Culture And Communications

Personal Data and Mobile Technology: Convenience or Big Brother?

As the use of mobile device use increases across the globe, the technology is constantly developing and expanding.  Mobile devices have become integral parts of many people’s lives.   307 more words

From the Campaign Battlefront

Rest assured, I am not writing a post about the 2016 election (you’re welcome). Rather, I’m reporting on my own mêlée: the exhausting, empowering, sometimes petrifying, but mind-blowingly rewarding human experience that is IMC 636 Campaigns.  363 more words

For small to midsize businesses, being social matters

“Over the last decade, digital media has grown rapidly. The industry has not only seen social networks grow in terms of connecting people across the globe, but also as a vital business enabler providing brand visibility and value to individuals as well as small and large companies.” 322 more words

Digital Media

Analyzing the Unmeasured: A Snapchat Experiment by Domino’s to Test the Channel’s Effectiveness

Most marketing communications and advertising campaigns start with an idea, then choose the appropriate channel to share it. In a recent Snapchat campaign by the U.K. 458 more words

Chapter 18: Integrated Marketing Communications

Emergent Marketing and Communications 

Nowadays, customers have strong bargaining power to decide what they want as they have a lot of choices. With this high competitive marketing environment, emergent marketing… 299 more words


Final | Creating a Fully Integrated Marketing Communications Plan

Please note this post is for academic purposes only. 


Principal Disability Income (DI) Product Overview

A client’s income is the foundation of his or her livelihood – it is what pays for all of the big and little things in life. 867 more words

Intro To Multimedia Communication