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A Look at Content Communities

Content communities are similar to online databases where uses can save and share multimedia content. For example, there are content communities around podcasts. Similarly, services like YouTube and Vimeo are content communities for video. 199 more words

Integrated Marketing Communications

An Analysis of Dough Religion Restaurant & Bar's Website

Two of Dough Religion Restaurant & Bar’s main competitors are Blaze Pizza and Leonardo’s by the slice. This week, I took a look at DR’s website and compared it against the website for Blaze Pizza and Leonardo’s by the slice. 416 more words

Integrated Marketing Communications

Tumblr: the microblogging giant

For a quick snapshot of using Tumblr for branding, check out my presentation.

A history of Tumblr

Tumblr was founded in February 2007 by current CEO, David Karp. 2,091 more words

Integrated Marketing Communications

Exploring Facebook Carousel Ads and Other Online Ad Formats

Importance of Online Ad Formats

Online Ad formats are becoming increasingly important as the world continues to become increasingly mobile and increasingly connected with the boom in availability of WiFi and the internet. 397 more words

Integrated Marketing Communications

Using Snapchat for Brands

Snapchat as a Platform

I absolutely love Snapchat. I think it is a fun, quick way to visually share snippets of your life with your followers. 404 more words

Integrated Marketing Communications

Proximity Marketing for Brands

Benefits of Proximity Marketing

Using proximity channels such as FourSquare, Google, and Facebook check-in allows brands to created tailored messages and promotions to their customers based on their preferences and locations in and outside of the business. 532 more words

Integrated Marketing Communications

Marketing

Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300–400-word response and state why the campaign attracted your attention. 83 more words

Academic Writing