Tags » Integrated Marketing Communications

Snickers Does IMC Right

Snickers has done an incredible job with the You’re Not You When You’re Hungry campaign. I think it’s a shining example of integrated marketing communication. 473 more words

Outbound Collective: An Outdoor Social Media Platform

This week’s assignment is to focus on an industry that I’m interested in and find a social network related to that. As I’ve mentioned in previous posts, I’m interested in the travel industry. 1,053 more words

MMC5006: Introduction To Multimedia Communications

Meet Tagged, a social network founded on introducing people

While Facebook, Twitter, Instagram, and YouTube are clearly some of the more well-known social media websites, Tagged has remained a steady force among social media networks for the last decade. 1,052 more words


And the Academy Award Goes to . . . Google for Best Execution of Real-Time Advertising

Earlier this week, Google arrived at the Oscars with a rare, real-time advertising campaign that instantly promoted links to buy and stream the winning films immediately after the stars accepted their awards.   492 more words

Emerging Media

Three stories of three companies: integrated marketing communications

There certainly is no rule book for how to best use social media in an integrated marketing communications strategy. Everyone does it differently. Here’s a look at three companies and their approach. 1,846 more words


In Your Words 7: IMC and Social Media, Who's Doing It Right?

When it comes to marketing today, companies and brands are turning to an Integrated Marketing Communications (IMC) approach left and right, with good reason. When all platforms are integrated and working together, it creates a more cohesive look and feel for the brand and reinforces the brand’s desired image in a consistent and reliable way. 1,210 more words

MMC 5006

Money Goes Mobile

Today, we live in a world where everything is going digital.  Well, almost everything.  When we go to make a real-world purchase, we typically have to do it the “old-fashioned way” with either cash, a check, or a credit/debit card.  352 more words

Emerging Media