Tags » Integrated Marketing Communications


A.  Defining the social media channel

Twitter is an online social networking service that allows users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but those who are unregistered can only read them. 1,321 more words

Grad Work

Measurement of Marketing Performance

 Griniute, I, (2012) has researched into the Measurement of Marketing Communications Performance for B2B Organizations. The study was to investigate the problem by looking at the case of DHL Supply Chain a division for the DHL group. 676 more words

Blog Topic 8: Marketing Evaluation

Pay for your Marvel Movie with a Marvel Mastercard

Deakin email address: asidh@deakin.edu.au

With a portfolio of over 9,000 characters we ARE the comic industry leaders. Marvel Entertainment has the tools, creative staff and experience to create truly original programs that convey the essence of your brand’s message and take consumers to a whole new world.

565 more words
Blog Topic 6: Integrated Marketing Communications

Simmons OneView training video

Simmons OneView Training video: https://www.clearslide.com/view/mail?iID=t28zMDDtCCQSvk4jB7dV

About Simmons:

Simmons OneView provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. 101 more words

Culture And Communications

Did you know?

Did you know?

The development of IMC goes back in early 1980s when many Americans advertising agencies started to feel threatened by their clients’ attempt to save money through direct media buying and support and creative boutique operations. 697 more words

Blog Topic 6: Integrated Marketing Communications

Library: Acquisitions and News, May 2016

Hope everyone has a great semester.  Stop by to say hello if you’re in the library. — Cathy

Attached is a list of titles ordered and received from 6/1/12 to present. 775 more words

Culture And Communications

IU: Observatory on Social Media (OSoMe "awesome)

From the IUB Newsroom (5/5/16):

The Web-based tools, called the Observatory on Social Media, or “OSoMe” (pronounced “awesome”), provide anyone with an Internet connection the power to analyze online trends, memes and other online bursts of viral activity.

14 more words
Culture And Communications