Tags » Integrated Marketing Communications

The Evolution of Public Relations

Web 2.0 has drastically changed the public relations industry and the ways in which practitioners interact with the public. The constant evolution of the Internet advances communication techniques and expands the overall interactivity of integrated marketing and public relations tools and strategies. 301 more words


How To: Integrated Marketing Communications

Planning is essential to developing promotional strategies for any company. There’s no great argument for jumping into promotion with your eyes closed. Still, a lot of business people see themselves as doers and not planners. 394 more words


America’s Dream Team, Brought to You by Kia: Logos, the NBA, and Media

In North America, spectator sports represent a nearly $64 billion market. Some of that revenue comes from ticket sales to fans who cannot get close enough to the action. 582 more words

Chapter 18: Integrated Marketing Communications

Why Integrated Marketing Works (Chapter 1)

This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for integrated marketing communications from an advertising agency’s perspective. 31 more words

Chapter 01

Marketing in the Virtual World

Do you remember the view finders we looked through as kids? I was always fascinated with all the different images of safaris, animals, and space. Well, new virtual reality devices have a similar look but a completely different experience and might be the next screen for marketing and advertising. 344 more words




DJ Rage has quite a bit of experience spinning in a variety of contexts. This experience ranges from private weddings to huge corporate events and much in-between. 702 more words


Integrated Marketing/Media Communications Plan - Victoria's Secret PINK


Since 2004 Victoria’s Secret PINK (PINK) has taken the retail industry by storm. The brand not only by sells intimates, like its parent company Victoria’s Secret, but also includes extensive clothing and accessory lines. 617 more words

MMC 5006