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Public Relations - Research and Communications Planning: Make-A-Wish Northern Alberta Integrated Marketing Communications Plan

This integrated marketing communications plan  was a consultation for the client Make-A-Wish Northern Alberta as part of MacEwan University’s Public Relations Research and Communications Planning. Make-A-Wish Northern Alberta is the largest children’s wish organization in the world, granting wishes to children with terminal illness. 165 more words

Public Relations

Public Relations - Research and Communications Planning: Make-A-Wish Northern Alberta Research Plan

This research plan was a communication consultation for the client Make-A-Wish Northern Alberta as part of MacEwan University’s Public Relations Research and Communications Planning. Make-A-Wish Northern Alberta is the largest children’s wish organization in the world, granting wishes to children with terminal illness. 94 more words

Public Relations

Positioning Yourself For An Agency Job Even If You Have No Experience

Marilyn Heywood Paige shares the real-world application of IMC in the agency setting

How To Land Your First Job at A Marketing Agency: A Two Part Series… 733 more words

Embracing Emerging Media

The last 8 weeks of this course has been extremely overwhelming but undoubtedly an extremely learning experience and opened my world to Emerging Media which was limited to only social media till I explored more about IoT, Voice- Search Assistants, Wearable Technology to name a few. 400 more words

Emerging Media

'Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers.

In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. 58 more words

Thought Leadership

The Rock, Paper, Scissors Guide to Instagram

What do The Rock (a.k.a. Dwayne Johnson), National Geographic, and a St. Paul, Minnesota-based custom knife shop have in common?

At first glance, the world’s highest paid actor, a venerable magazine outlet and a one-man knife shop might not have much in common. 714 more words