Tags » Integrated Marketing Communications

Studying analytics: A look at an air conditioning company's Facebook page

This week, I looked at analytics as part of an assignment in one of my classes at the University of Florida. The assignment was to study the analytics from one company’s Facebook page and then gather some suggestions. 1,175 more words


After lifted up your hope too high

“A big project is beginning!” I was so excited to work on a major project with a group through a whole semester. That team was anxious about whether I could work enough as a member of a team, but I was ready and my heart was pounding! 277 more words

Media in 2015

Take a moment and think about every way that you have interacted with media today. Have you checked Facebook? Tweeted? Sent an email? Turned on the TV? 210 more words

Emerging Media

INTEGRATE 2015: Speaker Profile - Steve Radick

“Integrated marketing can’t be a mandate. It has to be a mindset.”
– Steve Radick VP, Director of Public Relations at Brunner in Pittsburgh 

The tweet-worthy quote Steve shared with me in the interview below highlights the quality of thought leadership content that will be shared with attendees at the  614 more words

Integrated Marketing Communications

Autism Speaks Continued: Email Marketing

Disclaimer: I am in no way affiliated with the Autism Speaks organization and this is for solely educational purposes.

Let’s be honest: Most of us ignore the dozens of promotional emails that flood into our inbox each day. 441 more words


Advice On Surviving Two Classes Per Term

The beauty of the WVU IMC program is that you can select a plan that best fits your needs. For me, that was taking three classes a year – one in the spring, one in the fall, and one in the summer. 807 more words