Tags » Integrated Marketing Communications

NEW! ProQuest Historical Newspapers: Chicago Tribune; LA Times; WaPo

NOW Available!!!

In addition to the NYT (1851-2013) and the WSJ (1889-2000) (which we’ve subscribed for years) Ithaca College Library now has access to the following ProQuest historical newspapers: 51 more words

Culture And Communications

Six-Second Timeouts? A Novel Approach, and Timeline, for Advertising During Sporting Events

Long secure in its status as the most popular sports league in the United States, and in its ability to bring in massive revenues, the National Football League (NFL) has recently found itself in the unfamiliar and uncomfortable position of losing viewers, fans, and income. 424 more words

Chapter 18: Integrated Marketing Communications

Column: I switched majors during my senior year, and it changed my life

Meagan Mobley
Oxford Stories

“Welcome to the beginning of the rest of your life” were the first words I heard on my first day of college. 810 more words


Laughing at Potential Tragedy: How Geico Reinvented Advertising for the Insurance Industry

Before the introduction of the Geico gecko—the animated lizard introduced to signal to consumers how to pronounce the company’s name—most advertising for insurance companies was somber, responsible, and a little boring, rather like the products they sold. 318 more words

Chapter 18: Integrated Marketing Communications

Getting to know the target

Getting to know the target market is a key learning for students in the IMC program at Conestoga College. Data base searches, primary research, and secondary research give students a view of the target through a public relations lens (what’s the company relationship with the target), an advertising lens (what media does the target watch,view, read) and a marketing lens (what consumer needs can the company meet).  63 more words

IMC Conestoga College

IMC highlighted on Rogers program

Check out the Oct. 4 episode that highlights the partnership between IMC and Crime Stoppers, Waterloo Region.