Tags » Integrated Marketing Communications

Snap gains sight, as it farewells chat

Snapchat launches Spectacles – its video and audio recording wearable for funsters

and parents…

While the yet to be discussed personal security implications of Spectacles… 220 more words

Thought Leadership

Succeeding in the MarCom Industry

I reached out to WVU IMC students and graduates for their best advice on how to succeed in the MarCom industry. Here is what they had to say! 394 more words

Who do we want to reach?

IMC students developed target market profiles in advertising class this week and had a chance to let out their creative sides in the process. (Bring out the craft supplies and it’s amazing how engaged any crowd will become!) 184 more words


Top 10 Reasons to Love Social Media in Marketing

1.Social media is present. – See things as they happen. Watch as conversations around your posts develop and mature over time. See what your consumers and clients are saying as they say it. 567 more words

Learning to be Flexible

My name is Chris Fujimoto, and I’m currently enrolled in my second full semester in the IMC master’s program. My decision to attend West Virginia was an easy one to make. 494 more words

Live TV... on Twitter?

Yes, you read that right! Live TV has now been brought to Twitter.

Since the beginning of Twitter, users have often used the platform to discuss television shows, in real time, with their others who share similar interests. 741 more words

So Much to Do ... So Little Time

This week was draining to say the least.

Not only was my son recovering from a cold, but as luck would have it, his cold was passed on to me, and to say that I was miserable (and still am to a certain degree) throughout the duration of week is a complete understatement.  135 more words

Journal Entry