Floor Bleeker – Chief Information Officer – Mövenpick Hotels & Resorts
There is no such thing as a single burning issue for our industry. Our sector is dynamic and faces numerous challenges that require technology to solve them. 339 more words
It’s Monday 8:30 AM, the day’s print production has not even started and you have just got that call that you dread. Your sales rep has called you to tell you that a reshuffle at your biggest corporate client has meant that your purchasing contact has left. 1,128 more words
Here are some FACTS which may affect your current thinking on visual media. It not a sales blurb they’re just honest facts:
Of the three Cardinal Sins, the Third Sin is probably the most difficult to explain on paper, as video is a visual medium. But, if you don’t speak the ‘language of film’ you might find you connect with the audience…in the wrong way. 806 more words
When looking at video as a commercial project, so many people dance on a thin line between art and common sense.
Frequently, years of accumulated commercial experience go out of the window because of phrases like “People will love this” “It’ll look great” or “I’ve got a great idea what if…”. 607 more words
In a world where consumers’ attention is increasingly spread thin and organisations’ IT and marketing departments are spread even thinner, now can be a frustrating time for marketing departments and service providers. 432 more words