Tags » Interaction

Interaction | Module 2

Footer: Always in <h4> e.g. <h4> id=”footerinfo”</h4>

Copyrights: &copy;

Navigation: always in <ul>

<img> (self-closing)

src=”” (source of the image, indicate the path, relative or absolute e.g. 34 more words


Why you should stop being so "busy"

I want to clarify something here: I am not actually telling you not to be busy. In fact, if you ask anyone who knows me, they’ll probably tell you that I spend my life being busy.   307 more words


Riding on the Subway

In 2002, Jesse Malin released an album called The Fine Art of Self Destruction. As I traveled around Chicago for a couple weeks attending academic meetings and informal gatherings with other scholars, I kept thinking about one song on this record – … 425 more words


How do JB Hi-Fi and Hoyts use Pepper's and Roger's 5 I's?

Don Peppers and Martha Rogers 5I’s (identification, individualisation, interaction, integration and integrity) can be used as complementary to the 7 p’s. This concept is seen by some marketing scholars as an update to the previous marketing mix, as it focuses on new marketing, with an emphasis on the customers. 654 more words

Internet Marketing

The 5 I's in Marketing

This is an analysis of eBay and Priceline to identify the use of the 5 I’s in their company websites. Priceline is classed as a B2C (business to customer), whilst eBay is classed as a C2C (customer to customer). 319 more words


 Identification is known as understanding the customer and identifying what their needs and wants are. For example Nike know their customers are looking for sportswear and by identifying the customer well Nike can link the customers information to the organization. 257 more words

Internet Marketing

The five I's..

The next topic in which I am going to discuss is what I understand about Peppers’ and Rogers 5 I’s. I will also use examples from two of my favorite websites in order to show how the 5 I’s are used when most websites are being created. 565 more words