Tags » Interactivity

Experience/Service innovation through tech

Just back from the Marketing Society Annual conference where much of the talk was about how technology +data are leading to innovation. It’s all about brand building through better more personal experiences, services and speed of new products to market ( with advertising getting barely a mention.) 144 more words


Virtual Reality, other innovations and what it might mean for brands

This is worth a watch -especially from about half way through (Declaration of interest- Lars leads the team in which i work at Google -known as The Zoo). 132 more words


Reflection on Genre: Conventions, Hybridity and Interactivity

Put these 5 films into genres: The God Father, From Dusk Till Dawn, Man Of Steel, Up, Gravity

  1. The Godfather =Drama/Action
  2. From Dusk Till Dawn=Crime Fiction/comedy/Thriller/Action…
  3. 278 more words
Charlie Brooker

Sharing is Caring

Social media is a great platform that is right at our fingertips. Many companies have begun to jump on the social media bandwagon in order to promote their company. 283 more words


Getting Fans Off The Couch And Into The Game

By Maggie Rodriguez (@m_r0dd)

It’s no secret that attendance for live sporting events is suffering. Going to a game has become more of an inconvenience than a special event. 518 more words

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