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International Marketing

Study Guide for Marketing in a Global Environment

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In order to prepare for this course, you need to master the vocabulary of Marketing (in English). Join our English for MBA Management Basics – Next course starting on February 25, 2015. 603 more words

Online Education

Global-proofing your business from day one

Who’s your ideal customer? Perhaps your business is most definitely local, but in today’s globalised world chances are that, with a bit of luck, you could easily land international business opportunities. 1,096 more words

Branding

Event Etiquette - Getting it Right

One of the most challenging activities facing any international business is ‘The International Event‘.  This could be a conference, seminar, workshop, round table or any gathering where you are hosting a number of international guests. 1,049 more words

Languages In Business

Take Your Company Stateside with JP William

It’s hard to be the new kid in school. No friends, no support and no one to sit with at lunchtime.

Breaking into a new market is similar to that new kid feeling. 325 more words

Social Media

International Marketing Translation: the Pitfalls and Possibilities

If Coca Cola and Kentucky Fried Chicken can make expensive, comical international marketing mistakes, with all of the marketing translation these giant corporations have done over decades, then it’s clearly easy. 579 more words

Globalization