The story begins with an unnamed college student at George Washington University in the USA pinned a swastika symbol on a bulletin board of a Jewish student group. 568 more words
Tags » International Marketing
This case study of 7-Eleven illustrates how a brand needs to and can benefit from adapting to a local market.
7-Eleven is known in the United States as a convenience store chain where customers can grab snacks, drinks and other everyday products on the go. 1,887 more words
When Apple first attempted to market their iPhone in Japan they did not do nearly as well as they had hoped. Apple had hoped to sell one million units of the iPhone in Japan. 561 more words
Create a successful freelance marketing business. Freelance marketers can have the best jobs on the planet. It is always excitement when starting new projects working with new clients, but in the end your work is helping businesses grow, meaning better livelihood for everyone involved. 290 more words
As you may know, the reason I started studying PR was because my Dad knew about the industry and reckoned I’d be good at it. Obviously, as a 17 year old who didn’t enjoy being told what I was and wasn’t good at, I was like ‘yeahhh yeah sure dad I’ll look into it….’, but when I actually… 945 more words