Tags » International Marketing

You Sell Jimmies with Your Ice Scream?!?

 (Photosource: mr-sprinkles.com)

Learning the diversity of consumers is one of the utmost important challenges marketers face when creating campaigns internationally or even within a country.  922 more words

Technology, Media, And Culture

Postgraduate study

Fantastic to see so many of our undergraduate students are interested in postgraduate study!



I can’t really say that I am a super-student, but all day I’ve been studying for the exam next month. In the previous semesters I’ve been too lazy to actually study everyday, so I ended up with reading two-three books one week before the actual exam. 43 more words


Apple Global Strategy with SmartWatch and Impact on Chinese Market 

An Apple Intelligence blog posted dated Market 5, 2015 forecasts the Global Smartwatch Market in 2015 at 28.1 million units with Apple capturing approximately 55%. 101 more words
International Marketing

Impact of Currency Exchange Rates for Marketers

We discussed in chapter 2 the impact currency exchange rates have on the cost of imported and exported products. 60 more words
International Marketing

Oportunidades de negocios con el Caribe holandes: mayores que nunca.

La semana pasada estuvieron en RD unas 30 empresas del Caribe holandés en misión comercial presidida por el Ministro de Desarrollo Económico de Curazao, Stanley Palm y el Ministro de Turismo y Transporte de Aruba, Otmar Oduber.   346 more words



UTC+ provides F&B market views, insights and services through original researches and approaches on significant and crucial business and socially responsible topics as global trends, investment, know-how and international competitiveness for SMEs.

International Marketing