Tags » International Marketing

Heineken Light, Burger King's Whopper Easy-Order and Chocolate Whopper, Tropicana Marketing Strategy Redefined

Case 1: Heineken Light’s – “Sometimes lighter is better” campaign

Heineken Light began running its “sometimes lighter is better” campaign in Europe without any noticeable backlash. 1,612 more words

Gucci's New Collection, All Out India's #StandByToughMoms and KFC minus C

Case 1: Gucci’s new collection under fire for using traditional Sikh turbans and hijabs/niqabs as fashion accessories[i]

While Gucci launched their new autumn/winter 2018 collection, their models walked down the runway wearing traditional Sikh turbans. 877 more words

DTP and Medical Marketing: How to create a life-saving message across cultures

Can Graphic Design Save Your Life? This is the question raised by an exhibit at the Wellcome Collection in London, running from September 7, 2017 to January 14, 2018. 859 more words


Test Bank For International Marketing 15th Edition by Cateora

This is downloadable of International Marketing 15th Edition by Cateora, Gilly and Graham Test Bank

Instant download International Marketing 15th Edition test bank by Cateora, Gilly and Graham… 398 more words


CMC Hosts International Visitors for Reverse Trade Mission

This week, more than 20 food product buyers, media and influencers from China and India converged on Wisconsin’s cranberry country as part of an international Reverse Trade Mission hosted by the U.S. 468 more words


Why is friendship so difficult?

We look at why do your European friends desert you when you need them most?

There’s this girl I know, she found me on Facebook. I don’t know why. 625 more words

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