Tags » International Marketing

Study at Jonkoping University, SWEDEN

Study at Jonkoping University, Sweden !!

Intake: August 2017

Application Deadline: 15th May 2017

Popular Masters Programs:
1. International Communication 42 more words


Southern clams should export clams to Chennai as the population demands high quality food sources that are free of polutants. Indian people do eat clams apart of their diet, along with many other shelfish, however Southern Clams are able to provide better quality. 248 more words

Standardisation ​Vs Customisation

Standardisation vs Customisation, is what every product or marketing campaign must consider before entering an external market.


Customising is when a product is edited to suit a specific market, this means that the product will fit better with the market. 208 more words

Market Entry Methods

When taking into consideration the size and scale of Chennai compared to the rest of New Zealand we need to think of the best option for New Zealand Clams. 428 more words

A Gold Medal for the Golden Arches!

McDonald’s is one company that got it right when it comes to their global marketing strategy! With more than 35,000 restaurants in the world and operations in over 100 countries, McDonald’s global market presence is huge. 390 more words


Cultural Challenges

In order for Southern Clams to be able to sell clams to Indian retsurants and neiche supermarkest they will need to understand the following cultural challenges, not only at the negotiating stage but also later on in the relationship. 189 more words

Indian Culture Comparison

When using Geert Hofstede’s cultural dimensions model you really get to see the differences between India and New Zealand. 

We can see that power distance is large compared to New Zealand, this means that people accept the idea of in equality. 241 more words