Tags » International Marketing

El "Devigner" a la palestra...

Hace un par de días asistí a una reunión de Alumni (antiguos alumnos) de una de las Universidades donde laboro y vivo. En ella, mi estimadísima compañera Lucía Beltrán, me compartió un término que, si bien ya había oido, no le había prestado toda mi atención y ella me lo describió y explicó: “ 289 more words


Jennie E. Atkins

Ms. Jennie Atkins plays an important role at the University of Windsor. As the director of the Centre for Executive and Professional Education, she is charged with making decisions that impact students’ academic careers. 58 more words

Educational Administration

7. Swiss Marketing Plan

In my last blog post, I discussed some general necessities for Airbnb to be successful in Switzerland when expanding.  Further discussing this idea, I would like to cover specific goals for Airbnb in the upcoming years in order to be more prosperous. 278 more words


Trump vs International Education: The Ban on Muslims

This is the second post in my series about elements of President-elect Trump’s platform that could affect International Education.

In my last post, I mentioned that I was inspired to write this series because of an exchange I had on Facebook with an old friend, in which I addressed some of my concerns about the proposed ban on Muslim immigration. 511 more words

International Marketing

6. Swiss Marketing Strategies

When discussing a tactic for Aibnb to expand their company further in Switzerland, there are certain marketing strategies that will be more successful than others.  The Swiss are extreme brand loyalists, with strong preference to local brands.   278 more words


Moving forward in uncertain times

International educators in the United States and around the world reel from the results of the US presidential election on November 8, 2016. What does this mean for IEP professionals, and how do we move forward? 1,595 more words

International Marketing