In the summer of 2016, an IEP administrator reached out to the EnglishUSA listserv. She had just been put in charge of her IEP’s recruitment activities, and, since she didn’t have a background in marketing and recruitment, she wasn’t sure where to begin. 575 more words
Tags » International Marketing
Standardisation vs Customisation, is what every product or marketing campaign must consider before entering an external market.
Customising is when a product is edited to suit a specific market, this means that the product will fit better with the market. 208 more words