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In the summer of 2016, an IEP administrator reached out to the EnglishUSA listserv. She had just been put in charge of her IEP’s recruitment activities, and, since she didn’t have a background in marketing and recruitment, she wasn’t sure where to begin. 575 more words

International Marketing

International Marketing


Assume you are in charge of International Marketing inWalt Disney Parks and Resorts Worldwide, Inc.Choose any one country out of the following where you think Disneyland Park/ Resort should be launched: 474 more words

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1. International Communication 42 more words


Southern clams should export clams to Chennai as the population demands high quality food sources that are free of polutants. Indian people do eat clams apart of their diet, along with many other shelfish, however Southern Clams are able to provide better quality. 248 more words

Standardisation ​Vs Customisation

Standardisation vs Customisation, is what every product or marketing campaign must consider before entering an external market.


Customising is when a product is edited to suit a specific market, this means that the product will fit better with the market. 208 more words

Market Entry Methods

When taking into consideration the size and scale of Chennai compared to the rest of New Zealand we need to think of the best option for New Zealand Clams. 428 more words

A Gold Medal for the Golden Arches!

McDonald’s is one company that got it right when it comes to their global marketing strategy! With more than 35,000 restaurants in the world and operations in over 100 countries, McDonald’s global market presence is huge. 390 more words