International Marketing

Definition of International Marketing

Cateora (1997) defines international marketing as performance of business activities that direct the flow of company’s goods and services to consumers in more than one nation for profit. 101 more words

International Business

Expanding Your Business Globally

The benefits behind expanding your startup business globally include rising sales, more no. of profits and enhanced improved competitiveness. Going global can also help in reducing your business dependency on the domestic markets. 675 more words

International Marketing

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors.  CEMEX’s superior profitability supplies a basis for discussing the sources of superior performance in a global context.   178 more words


The Internship: Part 1

Walking round the corner to ‘The Place’

The Hotel Eclat, directly opposite the building

Walking round the corner to ‘The Place’

I’ve been an intern in China for two weeks now and wanted to share a little bit of what I’ve been doing, as well as my initial perceptions of the Chinese work ethic. 1,142 more words


Essential Characteristics of Successful International Businesses

Today, in the global market where we reside in, several companies such as Apple, Google and many more make it look so easy to get bigger internationally with success. 912 more words

Keeping Up with Tech in Social Impact

I’ve worked in social impact communications and program management for almost a decade, and although technology has changed immensely in that time, social impact organizations seem to trailing behind. 1,055 more words


Business Seminar: Branding a Product In a New Market, Part 2

Okay, so last post I spoke about using the government’s five-year plan when entering the Chinese market, inspired by a talk from Arthur at Strategic Public Relations Group. 741 more words