Overseas Marketing Research: Methods & Importance

Market research is defined as a “component of marketing research whereby a
a specific market is identified and its size and other characteristics are measured.” 1,192 more words

International Marketing

Consumer Buying Behavior

Following are the buyer characteristics or factors which affect his buying decision

Cultural Factors:

  1. Culture: It is the most fundamental determinant of preson’s wants and behavior.
  2. 347 more words
International Marketing

Product Strategy for International Markets

Developing Products for International Markets

  • Ethnocentric Approach
  • Polycentric Approach
  • Regiocentric Approach
  • Geocentric Approach

Ethnocentric Approach

  • This Approach is based on the assumption that consumer needs and market conditions are more or less homogeneous in international markets as a result of globalization…
  • 160 more words
International Marketing


There are a variety of ways in which a company can enter a foreign market. No one market entry strategy works for all international markets. Direct exporting may be the most appropriate strategy in one market while in another you may need to set up a joint venture and in another, you may well license your manufacturing. 554 more words

International Marketing

Sources of Information & Importance of Data

There are a large number of national and international sources, which collect and publish information on various aspects of international marketing. Such information will help in finding out whether there exists a market or not and exactly where exactly does. 389 more words

International Marketing

Identifying Foreign Markets


Before making an entry in the international market, a firm has to identify those markets in which it can sell its products easily. A proper analysis is necessary for selecting the proper and appropriate foreign market. 676 more words

International Marketing

Market / Product Positioning

The process of creating an image of a product in the minds of the consumers is called as positioning. Positioning helps to create the first impression of brands in the minds of the target audience. 486 more words

International Marketing