Market Segmentation

The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are “most likely” to purchase your offering. 256 more words

International Marketing

Difference between International & Domestic Marketing

The significant differences between domestic and international marketing are explained below:

  1. The activities of production, promotion, advertising, distribution, selling and customer satisfaction within one’s own country is known as Domestic marketing.
  2. 243 more words
International Marketing

Introduction of International Marketing


Today, the marketing organizations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like – China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world. 395 more words

International Marketing

Adding value to IEP program offerings

According to a story by Study Travel Magazine, INTO University Partnerships is launching two new programs:

  • A blended “Academic English” (AE) program that combines face-to-face learning with online study, with the goal of increasing students’ IELTS score by at least one band in a semester; and…
  • 191 more words
International Marketing

Market Segmentation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations. 2,282 more words

Marketing Mix

Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. 2,042 more words