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On-Page, Link Signals the Most Important Local Ranking Factors

On-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by Moz. 547 more words

Internet Marketing

How Much Time Does SEO Really Take?

To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. 973 more words

Internet Marketing

5 Reasons You Need An Seo Consultant

woman and business plan There are many reasons your website needs a search engine optimization (SEO) consultant to help your website achieve more. Many people will try and go it alone in the search engine optimization process and in the majority of cases this is an erroneous decision and does not get yield the results for your website within the … 31 more words

Internet Marketing

Lorna Jane - an analysis of keywords

Today we will conduct an analysis of the website of Australian fitness brand, Lorna Jane.

A search of the keywords for the website displays the following: 366 more words


10 Tips for Small Businesses Using Google AdWords

  1. Use specific keywords: “little black dress” is better for a small business than “dress.” Specific keywords are less competitive and therefore less expensive. Use keywords relevant to your title, description and landing page to be ranked higher.
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Internet Marketing

The Bachelor vs The Block


This entry conducts a comparison of the online activities of two prime-time Aussie TV shows (The Bachelor on Channel 10 and The Block on Channel 9). 441 more words


ALEXA and Nike!

In this short article, I wanted to analyse the Website traffic of one of the most successful multinational companies in the world: NIKE. We all know that Nike is one of the top companies for sport apparel, from special sport shoes for different sports to clothing and accessories (Nike 2015). 285 more words