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Product Review: Mistral Equipe 12-5 Inflatable Paddle Board - only 18 lbs!

This year we had our first hands-on experience with Mistral’s inflatable SUP line. Well-known for decades as a leader in windsurfing, the Mistral line originated in northwest US, but is now based out of Europe. 1,960 more words

Reviews

supmaguk reblogged this on SUP Mag UK and commented:

Nice review from the Air Kayaks crew. Here they check out Mistral's Equipe 12.5ft inflatable. Hit up the link for more.

Ethnography for Marketers

If you are serious about understanding your customers, you need to hone your ethnographic skills.  In plain english, how you watch and listen to people in order to obtain actionable insights. 151 more words

Corporate Storytelling

A Windy Afternoon on Loch Lomond

My friend from One Epic Holiday and her Mini-Me™ had escaped from the far, frozen north for a couple of days so we met up at Loch Lomond for an afternoon on the water. 401 more words

SUP

Red Kites Over Head

Squeezed in a quick paddle on Loch Ken, last time I was here the loch shore was frozen and I had to break the ice with my paddle to put in! 369 more words

Standup Paddle Boarding

Round Inchlonaig until you get Dizzy

Loch Lomond is one of those places I’ve wanted to paddle for a long time but I never seem to have the time to make the trip. 804 more words

Standup Paddle Boarding

SUP Site: Loch Lomond - Luss Village

I was going to start this by saying “great little spot” but at 39km long, 8km and 190m deep in some places, that would be a little disingenuous. 380 more words

Standup Paddle Boarding

SUP Site: Loch Bradan

Loch Bradan is another one of those ubiquitous reservoirs of the Galloway Forest. It sits atop a steep gravel path, nestled amongst the hills of the Galloway Highlands. 453 more words

Standup Paddle Boarding