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Here is an interesting article by Shirin Najafi from therumpus.net about “the best book trailers and the reasons they are so good”. Truth to be told, I wasn’t a huge fan of book trailers since it seemed to me they were kind of forced and just imitating the art of cinema, which from my point of view it is an awesome but completely different sport, since the visual component is key to its narrative structure. 82 more words
I recently watched this interesting interview in which Tim Ferriss and best selling author Neil Strauss talk about their writing and creative processes. It’s a quite funny, entertaining and informative interview, about an hour-long, full of interesting comments and views about the writing process. Enjoy!
Yes, I’m pretty skeptical about advertising ( who wouldn’t be, in the world we live), but I found this Dove campaign beautifully executed, and that’s the reason I would like to share it with you, ( plus, there is a forensic specialist in it, a thing you wouldn’t necessarily associate with a beauty product campaign…) Enjoy!