Tags » Jay Baer

The Critical Marketing Principle a Kind-Hearted Homeless Man Never Lets Me Forget

“Good morning to you, too,” I said. “What’s your name, anyway?”

“Harry!” he boomed. “Good to meet you, man!”

“Good to meet you,” I said. “Have a good one!” 255 more words



~ IYSS-YMACT-IYHS-YMACFL ~ If You Sell Something – You Make A Customer Today – If You Help Someone – You Make A Customer For Life… 40 more words


Are You Helping or Selling?

The PTC Staff Book Club recently read a great book, Youtility, by Jay Baer. The underlying theme is providing “marketing that is so useful, people would pay for it.” Our marketing team is busy working on new strategies and resources to align with this message. 45 more words



By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Think about the people you care about and like both in your personal life as well as your professional one.  362 more words

John Sonnhalter

Podcasting - Another Effective Way to Get to Contractors

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words. 423 more words

John Sonnhalter

Social Media in Action

A recurring theme throughout this past semester has not just been how to use social media or the many different types of social media. Rather, a focus has been placed on utilizing social media to advance a business through a given market. 429 more words

Content Is Fire, Social Media is Gasoline

In 2013 Dave Kerpen shared a post on LinkedIn entitled Content Is Fire, Social Media is Gasoline.  Within the post he discusses the importance of keeping it real while also keeping it relevant. 621 more words

Social Media