Tags » Jay Baer

Five Reasons to Love Youtility by Jay Baer [Book review]

The world of business and marketing is filled with good books, and few people have time to read all of them. If you haven’t read it yet, make sure that… 466 more words

Content Marketing

What Your Business, Organization Can Learn From A 'Ckotula' Video

Allow me to share a personal story to illustrate how a business or organization can positively influence or make a significant impact by using social media to communicate. 802 more words


Let your brand become the NEED not just the WANT

I’ve been reading Youtilty by Jay Baer for a course I’m taking at George Brown. I have wanted to read the book for a long time, and quite frankly just kept putting it off (between work, school, a weekend job and trying to maintain a life, pleasure reading hasn’t been top priority). 790 more words


Customer Service: How Are You Handling Unhappy People?

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts. 584 more words

Marketing Tips

The Critical Marketing Principle a Kind-Hearted Homeless Man Never Lets Me Forget

“Good morning to you, too,” I said. “What’s your name, anyway?”

“Harry!” he boomed. “Good to meet you, man!”

“Good to meet you,” I said. “Have a good one!” 255 more words



~ IYSS-YMACT-IYHS-YMACFL ~ If You Sell Something – You Make A Customer Today – If You Help Someone – You Make A Customer For Life… 40 more words


Are You Helping or Selling?

The PTC Staff Book Club recently read a great book, Youtility, by Jay Baer. The underlying theme is providing “marketing that is so useful, people would pay for it.” Our marketing team is busy working on new strategies and resources to align with this message. 45 more words