Tags » Jif

‘Choosy moms’ no more at jif.com

In a move that can only be classified as ground-breaking and revolutionary, Jif Peanut Butter has removed its long-standing slogan – “Choosy Moms Choose Jif” – from its website, jif.com. 176 more words

Can't dads put sunscreen on kids?

It’s ironic how there are some who admonish dads for their lack of parental involvement, and some who spend their time furthering that notion through advertising. 389 more words

If I Can't Change Your Mind

I have written previously about Journal Impact Factors (here and here). The response to these articles has been great and earlier this year I was asked to write something about JIFs and citation distributions for one of my favourite journals. 1,088 more words


Marketers could learn a lot from the NFL

Statistics and ratings indicate that more men attend, watch and follow the NFL in greater numbers than women.  Take a casual look at fantasy football leagues, and those numbers widen even more. 284 more words

The World Is (Y)Ours

It’s wonderful what the graphics interchange format can bring us. Also, it’s apparently pronounced “Jif,” like the brand of peanut butter. I much prefer “Gif,” as in the hard G in Graphics. 42 more words


Museum of Brands

I recently went to an evening event at the Museum of Brands 🍌, and if you are nearby, definitely go and visit it really is a fun experience.   267 more words


outside inspiration: fudge so good it couldn't be photographed

Today’s post feels rushed, but maybe that’s because we rushed to make this fudge so much that we didn’t get to actually photograph it. The process was to cook everything as quickly as humanly possible and shove it in the fridge for about 3 minutes before deciding, “Screw it, we can eat fudge liquid” in a moment of desperation. 272 more words