The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in 820 more words
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If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
Jobs To Be Done (JTBD) is a relatively new framework for talking to users.414 more words
About a month ago, my girlfriend and I were making our weekly rounds at our local bookstore when she grabbed a copy of Marie Kondo’s “ 1,359 more words
Life’s too short to build something nobody wants.
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