Tags » Jobs To Be Done

Innovating the Minimum Viable Experience

Throughout our blog posts about innovation, ecosystems and platforms, we’ve maintained one core theme:  incremental, discrete product innovation will not create significant new revenues or disrupt markets. 1,091 more words

Discrete Stand Alone Product

Hiring the right market research "tool" for the job

I am always reluctant to talk about market research software, because it is a small part of the market research process – sometimes you do not need it at all.  776 more words

Market Research

Notes on Jim Kalbach's Practical Service Design Webinar

(The 10/20/16 webinar was hosted by practicalservicedesign.com’s Erik Flowers and Megan Erin Miller, link here)

Jim starts off by giving a quick history of service design thinking and recommends some books so check out the first 10m of the video… 659 more words

Product Development

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt

The concept of jobs to be done provides a lens through which to understand value creation.

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Jobs To Be Done

Innovation and Jobs-to-be-Done discussed in Rita Gunther McGrath's latest newsletter

My latest newsletter offers observations and ideas that were discussed at two CEO Summits sponsored by Innosight and featuring keynotes by Clayton Christensen and myself. 37 more words

Service Management

How to improve a market research programme

Everyone has had a bad experience with market research, which is why some of the most successful companies in the industry do not refer to themselves as such on their websites.  399 more words

Market Research