Tags » Jobs To Be Done

Which is better needs analysis or focusing on the Jobs to be done? A five year old decides.

After a short twitter conversation, I was flicking through Tony Ulwick’s “what customer wants” the other day and was reminded of one of a number of reasons why I decided to focus my business on utilising this framework.  380 more words

Market Research

3 Primary Innovation Strategies

“As you look at innovation through the lenses of the Jobs Theory, what you see is not the customer at the center of the innovation universe, but the customer’s Job to Be Done. 226 more words

Jobs To Be Done

"Jobs Theory and Outcome Driven Innovation" Part 6

“When you are solving a customer’s job, your products essentially becomes services.  What matters is not the bundle of product attributes you rope together, but the… 30 more words

Jobs To Be Done

"Jobs Theory and Outcome Driven Innovation" Part 5

“So many innovations that are launched with great hope and fanfare flop because they have focused on improving the product on dimensions that are irrelevant to the customer’s actual Job to Be Done, with enormous resources wasted in the process.   76 more words

Jobs To Be Done

Combining Mental Model Diagrams and Jobs To Be Done

A key challenge in product development is selecting areas of improvements and innovation to focus on. A solid theory is needed to connect user insights to development decisions. 1,111 more words

Ethnography