Tags » Jobs To Be Done

"Jobs Theory and Outcome Driven Innovation" Part 4

“The Age of the Customer or the Internet of Me will be about customers ‘hiring’ and ‘firing’ products or services based upon the product’s or service’s ability (or inability) to complete recurring and ongoing Jobs for the customer. 264 more words

Jobs To Be Done

"Jobs Theory and Outcome Driven Innovation" Part 2

“Every day stuff happens to us. Jobs arise in our lives that we need to get done. Some jobs are little (“pass the time while waiting in line”), some are big (“find a more fulfilling career”). 425 more words

Jobs To Be Done

"Jobs Theory and Outcome Driven Innovation" Part 1

“Good theory is the best way I know to frame problems in such a way to we ask the right questions to get us to the most useful answers. 282 more words

Jobs To Be Done

"Jobs Theory and Outcome Driven Innovation" Part 3

“We define a ‘job’ as the progress that a person is trying to make in a particular circumstance. This definition of a job is not simply a new way of categorizing customers or their problems. 205 more words

Jobs To Be Done

Creating value in the construction industry

Theodore Levitt’s observation that people do not buy a drill bit, they buy a hole was one of the starting points for the Jobs to be Done (JTBD) theory, so it is no surprise that some companies in the industry inherently understand the basic tenants of the concept. 363 more words

Market Research

Jobs to be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, New Markets Advisors

Live note-taking at the November 10, 2016, webinar. Any errors are my own.

  • People aren’t just buying products or services, they are trying to get things done, many ways to get these things done…
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Marketing Research

The solution to the US election is more research (obviously!)

The presidential election in the US and the Brexit referendum were unsurprising based on the actual evidence – both were too close to call – but in each case people were shocked because they only heard the information they wanted to hear. 339 more words

Market Research