Tags » Jobs To Be Done

How JTBD helps strategies

A recent article by Freek Vermeulen  highlighted one of the biggest failings of strategies, that they are not actually strategies, they are goals (the summary is in the URL!). 226 more words

Jobs To Be Done

Using fear in brand development

There are certain things that never change and motivators tend to fall into two categories desires/wants or fear/anxiety.  Both are shown in the diagram above in terms of changing behaviour. 674 more words

Market Research

Notes on Jim Kalbach's Using Jobs to be Done to Create High-Value Products and Services

(Uploaded 9/29/17 to UX Strat’s Slide Share site, link here)

Jobs to be Done (JTBD) focuses on why people “hire” a product or service—usually to progress towards a goal or as part of the process of solving a problem or evolving… 239 more words

Jim Kalbach

Strive to produce masterpieces, not me-toos.

Any one can be an innovator. All one has to do is to introduce a new method, idea, or product. And yet, very few in my experience produce a work of outstanding artistry, skill, or workmanship to be worthy of recognition, let alone to be the best piece of work they are capable of producing. 433 more words


Mobile first and the issues it causes for Jobs to be Done.

There is a problem within the market research world that is particularly prescient for using the Jobs to be Done Framework quantitatively and in particular the Outcome Driven Innovation techniques created by Strategyn – namely the need to create online questionnaires that are mobile first. 245 more words

Market Research

Continuing Thoughts on Innovation

A few weeks ago, I published a post When Might it be OK to not Listen to the Customer with the inspiration coming from having just finished Innovator’s Dilemma by Harvard Professor Clayton Christensen.   563 more words

ASBIV reblogged this on InTruthItsNotThatSimple and commented:

Good thoughts on different types of innovation. I'm a fan (as you probably know) of Clayton Christensen and his "jobs to be done" paradigm and this blog provides some helpful nuances to this.

How deep is deep enough in understanding your customers

© Tweeter Linder 2017 – All rights reserved. Photo by iStock.

The ability to understand customers, is now the number one sales job in many industries. 1,129 more words

Digital Mentor