Tags » Jobs To Be Done

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in  820 more words

Mapping Experiences

Research: Outcomes & Jobs to be Done

The third step in the research process is about translating your user’s needs into desired outcomes and job stories.

Outcomes & Jobs to be Done… 414 more words


How Jobs To Be Done Can Help You Get More Users To Switch To Your Product Or Service

If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.

Jobs To Be Done (JTBD) is a relatively new framework for talking to users.  

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Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.”

The drill is a means to an end; the goal is making a hole. 408 more words

Jobs To Be Done

Important Lessons from Billguard and Yahoo

On a beautiful April evening, the sky was setting itself up for a romantic sunset with streams of reds and pinks across the Mediterranean Tel Aviv sky.   1,981 more words

Product Management

Why did 3 million people buy a book that tells them to respect their socks?

About a month ago, my girlfriend and I were making our weekly rounds at our local bookstore when she grabbed a copy of Marie Kondo’s “ 1,359 more words