The third step in the research process is about translating your user’s needs into desired outcomes and job stories.
If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
Jobs To Be Done (JTBD) is a relatively new framework for talking to users.414 more words
About a month ago, my girlfriend and I were making our weekly rounds at our local bookstore when she grabbed a copy of Marie Kondo’s “ 1,359 more words
Life’s too short to build something nobody wants.
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