Tags » Jobs To Be Done

OJ and the Job to be Done

Okay since I have missed the OJ bandwagon, I may as well admit that I am talking about an incident a couple of weeks ago when my son spilled orange juice (OJ) over my laptop keyboard. 339 more words

Market Research

Sharpening Tools

I read somewhere that leaders should sharpen tools not blame them. I think this is particularly apt when we consider leadership under the lens of constant learning. 86 more words


Capturing Customer Insights for Your Squad

Not everyone from the squad (design, engineering, QA) may be there when you talk to customers. So how do capture insights to share what you learned with them? 712 more words

Labeling is important

When we started on the quest for a diagnosis for my son to understand why his behaviour was different from other children we were met with the response from some people that you shouldn’t give people labels. 634 more words

Market Research

Wim Rampen's It's time to start humanising #digital

 With the rise of Digital enterprises we are made to believe that digitization is the only way to success.

Digital Transformation is on the agenda of nearly every company by now. 224 more words

Jobs to be done - course notes

Getting the most of a job story interview

Dummy-ing up

I’m not sure what you are talking about, can you explain that to me?

Staying in the moment of the job timeline… 140 more words

Innovation driven sales professionals master Jobs To Be Done interviews

Tweeter Linder 2017 – All rights reserved. Photo by iStock.

Figuring out the jobs to be done for your customer is a listening game. Starting with interviews where your customers lay out the landscape. 897 more words