Tags » Jobs To Be Done

Deck: Turn Jobs to Be Done Theory into Practice - #servicedesign #digital #innovation

Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps yo…

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Designing Services

The what The Customer Jobs2BD1 Canvas Prototype? Indeed: jobs to be done

At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.

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Service Design, Service Management

Daily Thoughts 13 April 2014: Apple Watch reviews & some of my thoughts

It’s been a quite couple weeks in the news while I have also been away. I haven’t really put pen to paper, as I wanted to write something meaningful. 376 more words

Daily Thoughts

Our Competitive Advantage is Ease-of-Use

When developing a product, often a desired feature is “easy”. Perhaps this is even the planned differentiation: being easier than the competition. But “easy” doesn’t actually exist. 93 more words


The Next RSS

Note: this is a working theory that I’m hashing through – comments / thoughts / arguments welcome!

Since before the invention of the printing process, we’ve seen our content consumption largely curated by publishers.   520 more words

Jobs To Be Done

Jobs that need to be done

Clay Christensen’s “Jobs-to-be-done” framework is one of the most fundamental, but interesting ways to look at products and businesses.  I think there’s a lot to be gained by zooming in on important jobs that a consumer is trying to accomplish, and having a clear point of view on how your product helps them complete it.   398 more words