Tags » Jobs To Be Done
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Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps yo…
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At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.
It’s been a quite couple weeks in the news while I have also been away. I haven’t really put pen to paper, as I wanted to write something meaningful. 376 more words
Clay Christensen’s “Jobs-to-be-done” framework is one of the most fundamental, but interesting ways to look at products and businesses. I think there’s a lot to be gained by zooming in on important jobs that a consumer is trying to accomplish, and having a clear point of view on how your product helps them complete it. 398 more words