Tags » Jobs To Be Done

A good video on Jobs to Be Done

We all want to be more customer focused and closer to the customer.  All that sounds great, but it assumes that we have some idea of who the customer is and what they want. 937 more words

Idea Management

It's easy to think you know your customer

It starts with the purchase

When you get that endorphin rush from seeing a sale you may think you’ve won a customer. If everything’s gone right, you’re absolutely on the way to a relationship that might last years and will produce great things. 639 more words

Customer Experience

Creating Customer Value Through Services: Focusing on outcomes

In the Cambridge Service Alliance we have long talked about the importance of focusing on outcomes – understanding deeply and intimately what it is that your customer or even your customer’s customer values and exploring how you can deliver this.

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Designing Service

Why Amazon wins | Innovate the core, innovate to transform

Take a look at your organization’s innovation projects. Are you strategically balancing your efforts between the core business and future growth areas?

In advising companies about innovation, an area I stress is the value of consciously pursuing both little and BIG innovation. 1,270 more words


Designing products against customer jobs

How do you create successful products? By asking customers what they want? By matching market trends? Or rather by understanding the jobs that users try to get…

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Service Management

Tell me a (short) story

I’ve picked again recently on the theme of Agile planning in this blog and thought I would continue with a few brief thoughts about the context for planning.  615 more words