We all want to be more customer focused and closer to the customer. All that sounds great, but it assumes that we have some idea of who the customer is and what they want. 937 more words
Tags » Jobs To Be Done
It starts with the purchase
When you get that endorphin rush from seeing a sale you may think you’ve won a customer. If everything’s gone right, you’re absolutely on the way to a relationship that might last years and will produce great things. 639 more words
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In the Cambridge Service Alliance we have long talked about the importance of focusing on outcomes – understanding deeply and intimately what it is that your customer or even your customer’s customer values and exploring how you can deliver this.
Take a look at your organization’s innovation projects. Are you strategically balancing your efforts between the core business and future growth areas?
In advising companies about innovation, an area I stress is the value of consciously pursuing both little and BIG innovation. 1,270 more words