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Why did 3 million people buy a book that tells them to respect their socks?

About a month ago, my girlfriend and I were making our weekly rounds at our local bookstore when she grabbed a copy of Marie Kondo’s “ 1,359 more words


Designing Features Using Jobs To Be Done

Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX.

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Designing Service

Martin Jordan: Integrating JTBD into existing tools & frameworks

How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using?

After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including: 32 more words

Designing Service