When we started on the quest for a diagnosis for my son to understand why his behaviour was different from other children we were met with the response from some people that you shouldn’t give people labels. 634 more words
Tags » Jobs To Be Done
With the rise of Digital enterprises we are made to believe that digitization is the only way to success.
Digital Transformation is on the agenda of nearly every company by now. 224 more words
Tweeter Linder 2017 – All rights reserved. Photo by iStock.
Figuring out the jobs to be done for your customer is a listening game. Starting with interviews where your customers lay out the landscape. 897 more words
Marketers spend countless amounts of time and budget on quests to build the perfect buyer personas. Traditionally, buyer personas are created to understand more about the people buying your products, in order to make better decisions about content development, media strategy, and the holy grail – product development. 927 more words
I work with Dr. Steve Wendel, who is our Head of Behavioral Science. He literally wrote the book on designing software for behavior change. In that book he… 557 more words