Tags » Jobs To Be Done

Important Lessons from Billguard and Yahoo

On a beautiful April evening, the sky was setting itself up for a romantic sunset with streams of reds and pinks across the Mediterranean Tel Aviv sky.   1,981 more words

Product Management

Why did 3 million people buy a book that tells them to respect their socks?

About a month ago, my girlfriend and I were making our weekly rounds at our local bookstore when she grabbed a copy of Marie Kondo’s “ 1,359 more words


Designing Features Using Jobs To Be Done

Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX.

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Designing Service