Good thoughts on different types of innovation. I'm a fan (as you probably know) of Clayton Christensen and his "jobs to be done" paradigm and this blog provides some helpful nuances to this.
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The ability to understand customers, is now the number one sales job in many industries. 1,129 more words
At Ask Your Staff we believe that employee research should be conducted with the same rigour as customer research – otherwise you are showing your own employees a lack of respect. 4,323 more words
One of the reasons I became interested in the Jobs to be Done technique is that my son has limited empathy and because his pre-school teacher mentioned that he had would play with certain other children depending on the circumstances. 404 more words