Good thoughts on different types of innovation. I'm a fan (as you probably know) of Clayton Christensen and his "jobs to be done" paradigm and this blog provides some helpful nuances to this.
Tags » Jobs To Be Done
Any one can be an innovator. All one has to do is to introduce a new method, idea, or product. And yet, very few in my experience produce a work of outstanding artistry, skill, or workmanship to be worthy of recognition, let alone to be the best piece of work they are capable of producing. 433 more words
There is a problem within the market research world that is particularly prescient for using the Jobs to be Done Framework quantitatively and in particular the Outcome Driven Innovation techniques created by Strategyn – namely the need to create online questionnaires that are mobile first. 245 more words
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The ability to understand customers, is now the number one sales job in many industries. 1,129 more words