Tags » John Willshire

Dialogic and dialectic brands

There was some good debate over on Contagious last week around the idea of dialogic and dialectic brands. First read John Willshire’s provocation, then… 22 more words


Les marques sont des fichiers torrent : leur succès dépend de leur capacité à se faire partager

John Willshire donnait hier une intervention à la conférence IAB x Hyperisland.

Dans sa présentation (voir infra) sur le besoin de repenser la métaphore du rôle des médias (sans préciser le risque de la… 153 more words


Artefact cards

A little while back John Willshire got in touch about testing out some of his Artefact Cards, a product he’s developing as part of his marketing and product studio… 234 more words

Matthew Sheret

more 2012 tamagotchi

Having seen this today, I thought I’d post a few more potential examples of 2012 Tamagotchi. Maybe they fit the category, maybe not.

John Willshire… 36 more words

Google Firestarters : Intellect trumps intellectual property.

Process increasingly gets in the way of problem solving.

Thus spake John Willshire, Chief Innovation Officer at PHD, at last night’s excellent Firestarters event. The event was generously hosted by Google and masterfully curated by… 406 more words

Food For Thought

Brand Chauvinism and the cross-tab problem

Really enjoyed John Willshire’s take on what media planning is, or rather should/might be.

The analogy used here – that advertising is like fireworks, but engaging communities is like starting off small bonfires – isn’t new. 667 more words


What is media planning?

Feeding The Puppy is the blog nom de plume of John Willshire, chief innovation officer at PHD.

One of the recent posts is this brilliant slide show which seeks to answer the question of what exactly media planning is. 78 more words

Media Planning And Buying