the Wheat and the Chaff
There was some good debate over on Contagious last week around the idea of dialogic and dialectic brands. First read John Willshire’s provocation, then… 22 more words
2 years, 3 months ago
John Willshire donnait hier une intervention à la conférence IAB x Hyperisland.
Dans sa présentation (voir infra) sur le besoin de repenser la métaphore du rôle des médias (sans préciser le risque de la… 153 more words
3 years, 2 months ago
A little while back John Willshire got in touch about testing out some of his Artefact Cards, a product he’s developing as part of his marketing and product studio… 234 more words
3 years, 7 months ago
james hogwood's blog
Having seen this today, I thought I’d post a few more potential examples of 2012 Tamagotchi. Maybe they fit the category, maybe not.
John Willshire… 36 more words
3 years, 8 months ago
Process increasingly gets in the way of problem solving.
Thus spake John Willshire, Chief Innovation Officer at PHD, at last night’s excellent Firestarters event. The event was generously hosted by Google and masterfully curated by… 406 more words
4 years, 7 months ago
see what happens
Really enjoyed John Willshire’s take on what media planning is, or rather should/might be.
The analogy used here – that advertising is like fireworks, but engaging communities is like starting off small bonfires – isn’t new. 667 more words
4 years, 10 months ago
Share Of Voice
Feeding The Puppy is the blog nom de plume of John Willshire, chief innovation officer at PHD.
One of the recent posts is this brilliant slide show which seeks to answer the question of what exactly media planning is. 78 more words