Tags » John Winsor

Same Question to Two CEOs

In my Creative Voices interview series, I ask remarkable people questions about the things closest to their hearts: their work, their beliefs, their perspectives. We are bridging the conversation gap between business and art. 422 more words

Creativity

Creative Voices | John Winsor

John Winsor is CEO of Victors & Spoils, an agency which combines advertising with the wisdom of the crowd. He has written “Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business,” “Spark: Be more Innovative through Co-Creation,” “Baked In: Creating Products and Businesses That Market Themselves” (with Alex Bogusky) and “Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation.” Baked In, a bestseller, was named an award winner in the marketing category for the 2009 800-CEO-Read Business Book Awards. 307 more words

Bigger Better Results

Crowdsourcing helps brands connect with their fans, followers and customers: John Winsor

John Winsor heads the world’s first agency built on crowdsourcing ‘Victors & Spoils’ which is now a part of the Paris-headquartered Havas Group. In an exclusive interview with Brand Equity, Winsor shares his prognosis for this new form of creative. 612 more words

Creative

After Crowdfunding its Time to Look at Crowdsourcing

Crowdsourcing helps brands connect with their fans, followers and customers: John Winsor

John Winsor heads the world’s first agency built on crowdsourcing ‘Victors & Spoils’ which is now a part of the Paris-headquartered  636 more words

'The Age of Innovation is over’ – haven’t we heard this one before?

There has been a lot of interesting debate recently, about current levels of innovation in the business world and whether, in spite of the whiz of the web and digital technology, we are actually living in a time of low innovation.   748 more words

Know Your Hashtags - Or, Molly Goes to Social Media Week

Last week, I had the pleasure of attending Social Media Week in New York City. The event is pretty much what it sounds like: a week of events discussing the evolving role of social media and social networking in a variety of industries. 738 more words

General

15. Now that is good stuff!

Hongkiat.com just came out with a post called, “70 Creative Advertisements That Make You Look Twice.” There is some amazing work in there that as the ad says, “make you look twice.” 370 more words