Tags » John Winsor

Same Question to Two CEOs

In my Creative Voices interview series, I ask remarkable people questions about the things closest to their hearts: their work, their beliefs, their perspectives. We are bridging the conversation gap between business and art. 422 more words


Creative Voices | John Winsor

John Winsor is CEO of Victors & Spoils, an agency which combines advertising with the wisdom of the crowd. He has written “Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business,” “Spark: Be more Innovative through Co-Creation,” “Baked In: Creating Products and Businesses That Market Themselves” (with Alex Bogusky) and “Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation.” Baked In, a bestseller, was named an award winner in the marketing category for the 2009 800-CEO-Read Business Book Awards. 307 more words

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