Tags » John Winsor

Atheism and the Teleological error

Sometimes its frustrating for me.  This FTXP (Photoshop) was recently posted in Atheism Humor and Memes on G+.  Atheists rate your intelligence based on how accurately your bias reflects their bias.  554 more words

Same Question to Two CEOs

In my Creative Voices interview series, I ask remarkable people questions about the things closest to their hearts: their work, their beliefs, their perspectives. We are bridging the conversation gap between business and art. 414 more words

Creative Voices

Creative Voices | John Winsor

John Winsor is CEO of Victors & Spoils, an agency which combines advertising with the wisdom of the crowd. He has written “Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business,” “Spark: Be more Innovative through Co-Creation,” “Baked In: Creating Products and Businesses That Market Themselves” (with Alex Bogusky) and “Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation.” Baked In, a bestseller, was named an award winner in the marketing category for the 2009 800-CEO-Read Business Book Awards. 290 more words

Creative Voices

Crowdsourcing helps brands connect with their fans, followers and customers: John Winsor

John Winsor heads the world’s first agency built on crowdsourcing ‘Victors & Spoils’ which is now a part of the Paris-headquartered Havas Group. In an exclusive interview with Brand Equity, Winsor shares his prognosis for this new form of creative. 612 more words

Creative

Know Your Hashtags - Or, Molly Goes to Social Media Week

Last week, I had the pleasure of attending Social Media Week in New York City. The event is pretty much what it sounds like: a week of events discussing the evolving role of social media and social networking in a variety of industries. 738 more words

General

15. Now that is good stuff!

Hongkiat.com just came out with a post called, “70 Creative Advertisements That Make You Look Twice.” There is some amazing work in there that as the ad says, “make you look twice.” 370 more words

Collaboration Models from Victors and Spoils

One of the most exciting aspects to social media is the prospect of facilitating real collaboration between brands and their consumers. One of the agencies at the forefront of the crowdsourcing move ( 640 more words

Innovative Marketing