Tags » Joseph Jaffe

3 Steps to Fix Marketing Now

97% of marketing endeavors do nothing to move their audience. OK, that is not from a study. It is my own perspective. But consider the abundance of articles you see day in and day out noting marketing’s malignant state. 673 more words

Social Steve

Traditional Media and the Art of Shaving

I have been listening to some recent podcasts suggesting that traditional media is dead. Mitch Joel’s Twist Image Podcast recently hosted the authors of Z.E.R.O, Joseph Jaffe and Maarten Albarda, who advocate for zero paid media as a conversion model. 488 more words

Social Media

From ZERO to Hero: its Joseph Jaffe versus the world as he shares his theory on surviving the Mediocalypse

“In a perfect world, the optimal paid media would be zero”

and there you have it. in sixteen short syllables Joseph Jaffe yesterday laid the gauntlet to, well, everyone.

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A word to big brands: Growth requires vision for what might be...

A couple years back, Joseph Jaffe wrote:

“My message to brands is very simple: Don’t be turned off by a startup’s lack of reach. In fact, this should turn you on! 217 more words

Scaling Humanity?

A few weeks ago I was listening to the latest podcast from Six Pixels of Separation. This edition featured Mitch Joel as always and Joseph Jaffe author of Flip the Funnel, during the conversation Joseph posed the question; Can you scale humanity? 519 more words


The Service Manifesto

“Never before in the history of business and marketing has customer service been as front and center as it is today. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business. 263 more words

Consumer Behavior