A lot has been revealed in recent years about the power of friends asking friends to support their favorite nonprofits online. In higher education in particular, we at ScaleFunder have experienced massive online giving success when this peer-to-peer or “online ambassador” activity has been deployed in support of digital efforts such as giving days. 667 more words
Tags » Justin Ware
We’ve written extensively on both online ambassadors and major gift work. We know, from our clients’ experiences, that the two go hand in hand. A growing mountain of data and studies tells us the same. 390 more words
Should you use social media to engage your major gift prospects and donors? Absolutely!
During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. 74 more words
More than half of America uses social media regularly and Facebook is still the king when it comes to number of users. And while the share might shift between social networks and demographics, there is no indication that use and growth of social media is going to stop any time soon. 680 more words