We’ve written extensively on both online ambassadors and major gift work. We know, from our clients’ experiences, that the two go hand in hand. A growing mountain of data and studies tells us the same. 415 more words
Tags » Justin Ware
Should you use social media to engage your major gift prospects and donors? Absolutely!
During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. 74 more words
More than half of America uses social media regularly and Facebook is still the king when it comes to number of users. And while the share might shift between social networks and demographics, there is no indication that use and growth of social media is going to stop any time soon. 680 more words
A common phrase we hear while planning online giving days and discussing major donor involvement for challenges is “We don’t want to ask major donors about giving days, because it will interrupt our solicitation process…” 867 more words
Facebook’s ever changing algorithm now means that, unless you have a paid ad strategy driving content, the vast majority of your followers will never see the posts you share from your organization’s Facebook page(s). 567 more words
We’ve seen it happen — a great deal of communication planning, online ambassador work, and major donor involvement takes place, but the organization’s online giving day is a struggle due to not having an solid platform in place to host the giving day and manage gift transactions. 751 more words