Tags » Justin Ware

Online Ambassadors Lead to Major Donor Fundraising

The bigger the purchase, the more our peers influence our decision.

2014 Word of Mouth Marketing Association study found that “higher consideration purchases” – like buying a home or a car – are influenced by peer recommendation more than “lower consideration purchases” such as clothing or food. 99 more words

Trust in Influencers

The for-profit world has been placing value in peer-to-peer influencers or “online ambassadors” for years. And the results show that trust in ambassadors is paying off for many companies. 346 more words

Giving Days Done Right with Major Donors - UCSB

When asked “which giving day do you think had the best planning and preparation?” the University of California Santa Barbara is always at the top of my short list of examples. 586 more words