Tags » Justin Ware

The Next Big "Giving Day"

Hundreds of millions of dollars raised … millions of donors taking part … scores of new supporters engaged … long-time supporters reinvigorated …

Online giving events such as #GivingTuesday and org-specific giving days have changed the face of fundraising. 194 more words

Online Ambassadors Lead to Major Donor Fundraising

The bigger the purchase, the more our peers influence our decision.

2014 Word of Mouth Marketing Association study found that “higher consideration purchases” – like buying a home or a car – are influenced by peer recommendation more than “lower consideration purchases” such as clothing or food. 99 more words

Trust in Influencers

The for-profit world has been placing value in peer-to-peer influencers or “online ambassadors” for years. And the results show that trust in ambassadors is paying off for many companies. 346 more words