Tags » Justin Ware

HOW TO Add Digital to Your Major Gift Strategy

Should you use social media to engage your major gift prospects and donors? Absolutely!

During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. 74 more words

Age Breakdowns for the Biggest Social Media Networks and What it Means for Your Strategy

More than half of America uses social media regularly and Facebook is still the king when it comes to number of users. And while the share might shift between social networks and demographics, there is no indication that use and growth of social media is going to stop any time soon. 680 more words

Why You Want to Ask Major Donors for Online Challenge Gifts

A common phrase we hear while planning online giving days and discussing major donor involvement for challenges is “We don’t want to ask major donors about giving days, because it will interrupt our solicitation process…” 867 more words

Online Ambassadors and the "Death of Organic Reach" on Facebook

Facebook’s ever changing algorithm now means that, unless you have a paid ad strategy driving content, the vast majority of your followers will never see the posts you share from your organization’s Facebook page(s). 567 more words

4 Things You Need to Know About Online Giving Platforms

We’ve seen it happen — a great deal of communication planning, online ambassador work, and major donor involvement takes place, but the organization’s online giving day is a struggle due to not having an solid platform in place to host the giving day and manage gift transactions. 751 more words

HOW TO Make Content Go Viral with Great Headlines

The key to attracting viewers to your content is, well, mostly just producing good content. But that doesn’t mean there aren’t a few tricks to help drive eyeballs to your blog posts, videos, and photo galleries. 121 more words

Top 5 Stories of 2014

It’s that time of year! …when bloggers seize the opportunity to be lazy and write a post that is nothing more than a list of the first five items on the analytics report. 387 more words