Tags » Karen Howe

Insight from 2015 Change Makers Conference

On Tuesday I had the distinct pleasure of attending of the 2015 Change Makers Conference. The conference brings together advertisers and marketers to talk about innovative campaigns that address, predominantly social, issues such as mental health, gambling, smoking, cancer, and texting & driving, to name a few. 2,153 more words

Advertising

Ad Missions: Taxi's wacky all-meat wings campaign flies

This is Taxi’s take on the all-meat chicken wing from Boston Pizza — a boneless pulverized chicken product. Will the Ad Missions team gobble it up? 440 more words

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BBDO pushes Skittles to top of 'cheese-o-meter'

BBDO Canada’s Skittles campaign for Wrigley Canada has a new chapter, “Touch the Untouchable,” a year after its popular “Touch The Rainbow” promotion. The sequel is based on the same principle, with five online videos asking people to touch the rogue Skittle on their computer screens and watch the results unfold. 486 more words

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Joy Department: Two smiles & a frown

This campaign from Ogilvy & Mather of Toronto promotes three new flavours of Cadbury’s Dairy Milk chocolate bars and is running in conjunction with a new marketing initiative at the confectioner dubbed “The Joy Department” that involves a group of 50 employees. 493 more words

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Bimmer spot too nuts & bolts?

Cundari of Toronto garnered a lot of attention for its first two BMW spots for the automaker’s M1 series, “Walls” and “Helipad” and landed on the short list of prospects to be named agency of record for BMW North America. 467 more words

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The mint's 'quiet little oasis of calm'

These animated commercials were done by Y&R Toronto for the Royal Canadian Mint, which released a series of commemorative coins showcasing Canada’s natural beauty. The animation work was done by Toronto-based Crush Inc. 480 more words

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