Tags » Kasey

Looking to plan an industry event to promote your brand?

A great way to get publicity for your business or brand is to host an event tailored towards your target audience and members of the media. 249 more words


Finding A Social Media Monitoring Tool That Is Right for You!

There are hundreds of social media monitoring tools available for personal use or for your business. They discover what people are saying about you on social media and how they are interacting with your posts. 190 more words


Anthropologie & Content Marketing

Content marketing is defined by the Content Marketing Institute as, “….a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” The main goal of content marketing is to change your audience and potential customer’s buying habits by presenting them with information they will perceive as useful and interesting that is not necessarily advocating for your brand. 297 more words


Under-The-Desk Dog

Kasey came to the office with me today and decided that the little nook right underneath my desk was a good place to camp out.  She doesn’t particularly care for the elevator ride up to my fifth-floor workplace, but she likes the walk to the downtown area and the feel of my office carpeting just fine.


What Is Microblogging?

Microblogging is not a term that is used regularly. Often times people just refer to a microblogging platform such as Twitter or Vine. The major thing that differentiates microblogging from other blog platforms is that the content produced is limited to 140 characters and can be accompanied by a short slideshow. 75 more words