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How Kate Spade is building an entertainment-driven content strategy

By Minda Smiley |The Drum

About five years ago, Kate Spade found itself facing many of the same issues as other fashion brands. With glossy two-page magazine ads continuing to lose their luster, the handbag maker was struggling to shed its more traditional, print-oriented ways and create a digital strategy that worked. 721 more words


Kate Spade debuts bridal collaboration with Keds

You shouldn’t have to decide between comfort and style — especially on your wedding day. Luckily, a new bridal collaboration is here to save the day. 128 more words

Take Her Look

Bloom Street Justina

I’ve been waiting to see this bag on the KSNY website since October!

Do I need another wicker bag?


Do I want another wicker bag? 37 more words


February KSNY Bag


I LOVE this plaid bag!

I thought the cute glitter keychain was a nice touch for Valentines!

Got so many compliments on her too!

: )


What's in My Purse! (February 2018)

Well well, it has definitely been a while since my last post here!  But at last, an update to my blog has come!  If you have been following me here on WordPress, I have created an Instagram account to accompany this blog (@ 619 more words


Extra 30% Off at Kate Spade

For anyone looking to purchase a new handbag, Kate Spade is offering an extra 30% off items already on sale with the code Sparkle.  I purchased four Kate Spade bags last year when they were offering similar deals.  128 more words


See You Later Alligator!


If this was 1984 I would be all about this KSNY alligator line!

Back in the day I was a collar popping, Izod wearing girl !!! 25 more words