For the past four and a half years I have been the Information Technology Manager for a media measurement firm in Berlin, New Hampshire. Just as all good things must end, so too did our operation in Berlin. 461 more words
Tags » Katie Paine
Katie Paine, Measurement Queen is visiting New Zealand on 29 September to present a half day PRINZ workshop.
“What matters to management are value and return, and things that make a difference to the bottom line, and no matter how pretty the chart you make, if all you’re showing is how many impressions you got, or how many Twitter followers you accumulated, none of that ties your efforts to the bottom line.” 1,097 more words