Tags » Ken Taylor

Mastering the Commercial Vehicle Marketing Circus

In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book: 669 more words

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The Dispatch Podcast E1: Success in Our Changing Industry (ft. Ken Taylor, Live at NADA 2018)

Hello and welcome to The Dispatch, a Commercial Sales Podcast where we talk about all things related to commercial trucks, equipment, and trailers. We do this in partnership with Trader Commercial Solutions and their brands… 112 more words

Featured

Referrals Made Easy!

You’re in your dealership on a Tuesday morning and the receptionist at your company has transferred a call to you. The caller starts out saying, “Hi Bob, thanks for taking my call. 875 more words

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The Sphere of Influence

For years, researchers and trainers have been trying to discover why some salespeople are so successful. Some have tried to prove sales skills are the key reason while others say it is the ability to prospect. 774 more words

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The Accountability Chain

You have been through the scenario before.  Your sales people make their business plans, you review them together, and six months later, nothing has happened!  They are doing all of the things they did the year before!  505 more words

Poster of the Day: The Devil's Candy (2015)

(Above) Ken Taylor’s poster for the demonic horror film The Devil’s Candy. Ethan Embry (Cheap Thrills) stars as a painter whose work drastically improves after moving his family into a haunted house in Texas. 40 more words

Posters And Cover Art

Careful What You Wish For!

One of the comments I get from dealers on a regular basis is, “I wish we had all the brands!  I could really sell some vehicles!” The reason the title to this article is “Careful What You Wish For!” is because having all the major commercial brands is a lot more complicated than it sounds and the payoff is not always what you would expect. 908 more words

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