Tags » Ken Taylor

The Accountability Chain

You have been through the scenario before.  Your sales people make their business plans, you review them together, and six months later, nothing has happened!  They are doing all of the things they did the year before!  505 more words

Featured Posts

Poster of the Day: The Devil's Candy (2015)

(Above) Ken Taylor’s poster for the demonic horror film The Devil’s Candy. Ethan Embry (Cheap Thrills) stars as a painter whose work drastically improves after moving his family into a haunted house in Texas. 40 more words

Posters And Cover Art

Maintaining Residual Values on Off-Lease Vehicles

As leases continue to grow in importance for commercial sales, it’s imperative that dealers have a strong strategy for selling off-lease vehicles without depressing residual values. 290 more words

Sell My Truck

Cost Per Lead

In prospecting for new customers there are many ways to target.  Three important measures successful companies use to evaluate the effectiveness of any successful marketing campaign are “cost per prospect,” “cost per lead,’ and “cost per sale.”  Let’s look at all three terms and then talk about the most effective ways to gain new customers. 1,222 more words

Trucking Business

It Doesn’t Have to be Cold Out There!

I still get in heated discussions by commercial sales consultants who tell me they started their careers cold calling and it was how they built their business.  761 more words

Business

It Doesn’t Have to be Cold Out There!

I still get in heated discussions by commercial sales consultants who tell me they started their careers cold calling and it was how they built their business. 757 more words

Trucking Business

Economic Uncertainty Can Be Good For Rental Business

With all of the upheaval in Washington right now, I’ve heard from many dealers who say that they’re nervous about what all of this mess is going to do to the construction industry. 296 more words

Business