Tags » Kevin Plank

Under Armour No Longer the Underdog

19 years ago, a 23-year-old former special teams captain from the University of Maryland football team began a business from his grandmother’s basement in Washington, D.C. 1,131 more words

Brand In Trouble

By Brad Hubbard | @bradhubbard

Adidas is in trouble. No really. They are getting their ass kicked in just about every way by Nike and Under Armour… 420 more words

Sideline Signals

Under Armour Signs a Strategic Partnership with St Pauli and Elevates Retail Presence in Munich

Hi everyone,
Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand’s aggressive global expansion plans.
241 more words


Nike Inks Michigan to Largest School Deal Worth $169 Million

On Wednesday, Nike officially announced a shoe and apparel deal with the University of Michigan that was worth $169 million. The contract begins in the 2016-17 fall season and will run for 11 years through 2027, with an option to extend through 2031. 373 more words

Under Armour's 'rising star' strategy pays off with Spieth, Curry

For sportswear and apparel companies, sponsorships are forged across a number of areas: individual athletes, the big 5 leagues (NFL, NBA, MLB, NHL and MLS), niche sports, college programs, individual teams, sporting events, etc. 566 more words


Gap Tries to Bridge Its Sales Gap; Under Armour CEO Lofty Leadership Plans; Fitbit Not So Bitty Ticker Plans

Big Gap-ing hole…

Gap Inc. finally realized that its brand just isn’t what it used to be and has decided to shutter about 175 of its 675 specialty stores. 510 more words

Communicating Your Business

Are you able to easily communicate your business to potential customers, advisors or investors? The best place to start is with a solid elevator pitch. Begin with the problem, simply explain your unique solution and how you can do it better, faster and cheaper than your competitors. 73 more words

Fearless Founders