KEVIN PLANK IS GETTING warmer. Sunlight is streaming into Under Armour’s New York office, a gym-themed space filled with young designers and racks of neon shirts and stretchy running shorts. 193 more words
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Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand’s aggressive global expansion plans.
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On Wednesday, Nike officially announced a shoe and apparel deal with the University of Michigan that was worth $169 million. The contract begins in the 2016-17 fall season and will run for 11 years through 2027, with an option to extend through 2031. 373 more words
For sportswear and apparel companies, sponsorships are forged across a number of areas: individual athletes, the big 5 leagues (NFL, NBA, MLB, NHL and MLS), niche sports, college programs, individual teams, sporting events, etc. 566 more words