Tags » Key Messages

Reinventing Manufacturing

The National Network for Manufacturing Innovation (NNMI) struggled with a cumbersome name and even more tedious acronym. Sapient was engaged to transform a government acronym into a national brand that represents American innovation, public-private collaboration, and a catalyst for positive change. 624 more words

Profiles

The Key to Key Messages

Sales pitches are the pinnacle of companies no matter what size they are. Key messages are an essential part of getting your point across no matter what angle you choose to come from. 512 more words

Readings