Tags » Key Messages

And the Research Says . . .

The big reveal takes place in 8 days! 

After months of surveying NSU constituents including alumni, faculty, staff, administrators and community partners, Communications and Marketing and its partner Fuseideas developed the University’s new brand positioning statement and key messages. 426 more words

Reinventing Manufacturing

The National Network for Manufacturing Innovation (NNMI) struggled with a cumbersome name and even more tedious acronym. Sapient was engaged to transform a government acronym into a national brand that represents American innovation, public-private collaboration, and a catalyst for positive change. 624 more words


The Key to Key Messages

Sales pitches are the pinnacle of companies no matter what size they are. Key messages are an essential part of getting your point across no matter what angle you choose to come from. 512 more words