Tags » Key Messages

How to Succeed in 2016 – in Thirty Seconds…

We’ve all heard the term ‘elevator pitch’ – a short, succinct and persuasive sales pitch, traditionally delivered in the space of an elevator ride. Once upon a time that was two minutes: let’s adjust for today’s lifts and say 30 seconds… 682 more words


A Lesson From The Tinder Fiasco: Calm Down, Be Ready and Move On

In the September 2015 issue of Vanity Fair an article about Tinder has sparked a reaction from the dating application’s Twitter account, which is most likely the PR person for Tinder. 410 more words

Public Relations

Week 4 | Inquiry: Review and Respond to Two Pieces of Writing

Q: What do you think could be the main issues with this poorly written news story?

This week’s study guide (CQUniversity 2015, pp. 1- 3) identified the following aspects as rules for news writing: 1,041 more words


Libraries Change Lives

A couple of weeks ago I was at a fancy lunch event in Brussels – with an actual princess – (that’s how they do things there). 589 more words

Neat Ideas

Key Meesages to communicate to your volunteers

Your volunteers can be your greatest advocates and best source of word of mouth marketing -but you have to communicate with them so they can do this. 6 more words

Media relations: when key messages backfire

Dogged consistency is great when branding, but it makes for one lousy — and very short — newspaper story.

I interviewed executives from opposite sides of a good news merger recently. 118 more words


Paper Towns- Book Review

I have been avoiding reading Paper Towns for a while now. The reason for this is that I, like hundreds of thousands of people around the world LOVE The Fault In Our Stars. 964 more words