Tags » Key Messages

Libraries Change Lives

A couple of weeks ago I was at a fancy lunch event in Brussels – with an actual princess – (that’s how they do things there). 589 more words

Neat Ideas

Key Meesages to communicate to your volunteers

Your volunteers can be your greatest advocates and best source of word of mouth marketing -but you have to communicate with them so they can do this. 6 more words

Media relations: when key messages backfire

Dogged consistency is great when branding, but it makes for one lousy — and very short — newspaper story.

I interviewed executives from opposite sides of a good news merger recently. 118 more words


Paper Towns- Book Review

I have been avoiding reading Paper Towns for a while now. The reason for this is that I, like hundreds of thousands of people around the world LOVE The Fault In Our Stars. 964 more words


Seven tips to help you prepare for a media interview

The media continues to be a key channel for organizations to communicate their stories to the public and shape the perceptions of their target audiences. In an era of the 24-hour news cycle, there are more opportunities to leverage the media to enhance reputations and persuade audiences. 845 more words


Is the President Christian?

by Dan Ward

Do you think President Obama is a Christian?

You’d be justified in asking why that question is being posed in a blog about strategic communication. 238 more words

Industry Musings

What's your message?

The question that I most often get asked by those that don’t blog, or use social media, is what do I say? There are obvious rules about not saying things that are offensive, and making sure that what you say makes sense, and is spelt and punctuated correctly. 364 more words