Dogged consistency is great when branding, but it makes for one lousy — and very short — newspaper story.
I interviewed executives from opposite sides of a good news merger recently. 118 more words
The media continues to be a key channel for organizations to communicate their stories to the public and shape the perceptions of their target audiences. In an era of the 24-hour news cycle, there are more opportunities to leverage the media to enhance reputations and persuade audiences. 845 more words
The question that I most often get asked by those that don’t blog, or use social media, is what do I say? There are obvious rules about not saying things that are offensive, and making sure that what you say makes sense, and is spelt and punctuated correctly. 364 more words