Tags » Key Performance Indicators

What is a Key Performance Indicator?

Key Performance Indicator (KPI) definition:  A business metric used to evaluate factors to determine the success of the key objectives of a marketing plan, event, or campaign. 265 more words

Marketing

The Marketing Plan 3.0: monitoring the KPIs

Implementation entails tracking the metrics to monitor the performance of every strategy. The development of Destination Marketing 3.0 entails a progressive change in the marketing activities, which are to be deployed when the key indicators reach the established turning points, for the accuracy and reliability of these indicators is crucial to the deployment of the Marketing Plan. 355 more words

Strategy Planning & Execution

Fundamentals of Customer Interaction: A Leadership Primer

Gitomer (1998) was very specific about why customer satisfaction is worthless and provided keen insights into how to build loyalty.  While many businesses value and find the “voice of the customer” desirable to the organization, the focus is on satisfying the customer and not interacting with the customer.  2,071 more words

M Dave Salisbury

Stop Missing Content Marketing KPIs

Align Marketing & Sales. Build Customer Communities.

Today’s savvy marketers know that consumers want to have access to information 24/7 to help them navigate the maze of purchase choices. 1,117 more words

Camille Isaacs Morell

Panel Discussion - Profitable Practice Management

I was honored to be asked to speak at Dye & Durham’s October 6, 2016 “Here and Now of Legal Innovation” event in Vancouver. I participated in the panel discussion on “Profitable Practice Management for Partners and Business Managers”. 708 more words

Profitability

How to Measure the Success of Mobile Video Ads

With developments and demands on the rise, video is becoming an increasingly popular format for advertisements and is poised to take over the more traditional static format. 507 more words

Mobile