Tags » Key Performance Indicators

Canadian fundraising benchmarks

It’s a sad fact here in Canada that we don’t have much in the way of fundraising benchmarks. We’re often forced to turn to reports out of the United States to get some idea of how our direct marketing programs are performing. 289 more words


Predictions for 2017 from performance and affiliate marketing experts

Performance marketing is a living, breathing, ever-changing thing, as anyone in the industry can tell you. Keeping up with the latest trends is an absolute must in order to stay at the top of the game, for advertisers and networks alike. 764 more words


Changing data behavior through KPIs

More and more companies are investing in data intensive programs – such as Customer Experience Management and Advanced Analytics – as they seek to use data to differentiate and achieve corporate goals such as creating new revenue streams, reducing churn or shutting down unprofitable product lines or channels. 345 more words

Data Quality

What is a Key Performance Indicator?

Key Performance Indicator (KPI) definition:  A business metric used to evaluate factors to determine the success of the key objectives of a marketing plan, event, or campaign. 265 more words


The Marketing Plan 3.0: monitoring the KPIs

Implementation entails tracking the metrics to monitor the performance of every strategy. The development of Destination Marketing 3.0 entails a progressive change in the marketing activities, which are to be deployed when the key indicators reach the established turning points, for the accuracy and reliability of these indicators is crucial to the deployment of the Marketing Plan. 355 more words

Strategy Planning & Execution

Fundamentals of Customer Interaction: A Leadership Primer

Gitomer (1998) was very specific about why customer satisfaction is worthless and provided keen insights into how to build loyalty.  While many businesses value and find the “voice of the customer” desirable to the organization, the focus is on satisfying the customer and not interacting with the customer.  2,071 more words

M Dave Salisbury