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Search Engine Optimization - how does it help SMEs

Search Engine Optimization (SME) is a tool used by businesses to create more traffic to their website. Tools are in place for the company to appear higher or lower on the search engine, or appear through specific search words that the company have picked out relating to their business. 367 more words

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.


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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. 25 more words


What is Social Media Optimization?

Social media is now over a decade old and is already central to people’s internet habits. With this trend a well-established fact, do marketers need to optimize for social media—and if so, how can they? 523 more words


Are You Using Keywords Correctly

When it comes to search engine optimization, few topics are as popular as the use of keywords. To hear some people describe it, keywords are the secret to success; if you just use specific keywords in your text enough, people will flock to your website. 491 more words

Brandyourself.com's Online Reputation Management

How Searchable Am I?

Well, apparently, I’m not as searchable as I can be. Brandyourself.com allows you to submit your name and a few personal web links to provide you with some grades and scores. 638 more words

Digital Marketing Experiment 4: Driving site traffic with Adwords

In an effort to drive traffic to bcgradtechclub.net and ultimately increase current- and future-MBAs’ user engagement with the site, we’ve begun pioneering our Google AdWords marketing campaign. 287 more words