As the title eludes to.. I’d like to talk about a great social media tool called Klout. I’ve had a chance to play around with it and when I plugged in my social media account info, I received what’s referred to as a “Klout Score.” The Klout Score tells me how well I’m doing when it comes to enabling users to access my influence and content. 354 more words
Tags » Klout
I started this blog as an assignment for my Social Media as Mass Communication class at UCF, and over the course of four blog posts, I’ve seen it grow and evolve into a tool to analyze social media in general as well as its effect on the advertising industry as a whole. 468 more words
By Michael Harris-Arzon, The Simplistic Professional
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Analytics are everywhere in this new world of marketing content. While it may be piecemeal and take some, well deserved, time to curate, it can mean the difference between being a Top Producer and a bottom feeding failure.
When you hit tweet on your latest 140 character bit of wisdom, you hope that people will agree with what you’ve said. You also hope that they’ll show they agree by liking your tweeting or, even better, retweeting it and sharing it with all of their followers. 599 more words