Tags » Know Your Audience

Fig-leaf Friday: Putting a Good Face Forward

People are peculiar critters. We all have things that are part of our nature, things we’re not proud of, so we don’t generally want these characteristics observed by others. 525 more words


Best behavior

Mothering a daughter is hard, especially a strong-willed, independent-thinking, highly emotional daughter. And most especially the teenage variety of said daughter. She’s smart and funny and caring and I generally love being around her, but it’s still challenging. 485 more words

Daily Dose

Warby Parker - Changing the Face of the Eyewear Industry

I have been wearing glasses since I was 13 years old. That’s a long time to deal with going to the eye doctor, trying on frames, buying frames, keeping them longer than I should because I do not want to pay for new frames… And don’t get me started on contacts. 1,195 more words

Social Media

Copywriting Tip: Getting Started

When you’re staring at a blank page, trying to write copy for your latest marketing piece, start by asking these questions:

  1. Who are you talking to?
  2. 399 more words

Writing Tip -- Writing Anxiety

The post may seem to have no connection with National Poetry Month, but keep reading.

Has writing ever overwhelmed you? With all the advice out there on characters, pacing, plot, setting, dialogue, and more, it seems there are a thousand and one ways to go wrong. 647 more words

Writing Tips

Know Your Audience

Do you know why many get discouraged and give up after a few short months of working toward the dream gig they’ve always wanted? They failed to learn their demographics. 926 more words


Know Your Audience

The funny thing about a topic such as this, “Know Your Audience,” people tend to take it for granted that they do know the audience, and maybe they do not know the audience all that well. 1,321 more words