Tags » Know Your Audience

Why Niche Marketing is a Good Thing

My mom recently turned 65 and so my sister and I wanted to do something special for her birthday. We looked for months to find something fun and different for the weekend. 1,035 more words

Business Development

Cursed With Knowledge

We all possess knowledge that we’ve had for so long it seems like second nature.  As a result, it’s easy to assume that what is common knowledge to us is the same of everyone else.  233 more words

Personal Growth

Writing Tip -- Guest Blog

I am guest blogging today on the American Christian Fiction Writers (ACFW). I used this post, “Know Your Audience!”, on a friend’s site in June. … 11 more words

Writing Tips

The Evolution of Mom: Lessons for Life Learned as a Caregiver, Part II

When we have difficulty understanding or getting through to others, it may be that we’ve forgotten the nature of the person we are talking to and/or how they process information.   516 more words


3 Ways to Keep it Simple

I get it. BELIEVE ME, I do.

Creating an online focus is difficult.

Take a website for example. You’re picking a background: you like how gold looks on silver, but blue looks good too! 461 more words

Kimberly M. Matus

Ten Tips for Presenting to Senior Executives

Senior executives are busy people. Not only are they doing work like everybody else, but they’re managing teams and being held to performance targets. When it comes to presenting to a group of senior executives, here are some tips for an effective presentation that will use their time valuably. 982 more words

Writing Tip -- Guest blog

I am posting today instead of on Thursday because my guest blog is publishing today on Rebecca Water’s site, A Novel Creation. I met Becky in my writer’s group and she kindly offered to let me guest blog. 51 more words

Writing Tips