Tags » Know Your Audience

7 Writing Rules: #7 Know Your Audience

The original article said the following about this rule: “Maybe that is good advice, but I have no idea how to follow it.” I couldn’t agree more. 449 more words

Life

How a Marketing Agency Can Improve Your Marketing ROI

Blog post written for a client

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Marketing’s role in business is becoming increasingly important because the sales process has changed.

But for many businesses, it’s hard to see the ROI that the in-house marketing team produces.

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Marketing Strategy

Convey your Written Message in 6 essential Steps

I recently took a series of marketing courses from the Hadley institute for the Blind and visually impaired, the first of which was entitled, Marketing: Conveying a message. 1,676 more words

Marketing is Not an Add-On Function

I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I said psychology. 142 more words

Marketing Strategy

Can You Spot Your Customers?

If you’ve ever been to the coast of Maine, you’ve probably noticed lobster buoys EVERYWHERE! The buoys have different color combinations corresponding to their owner. Each lobster fisherman has his or her own colors painted onto their buoys to make them easy to spot and identify.   256 more words

Maine

Bloody!

FFS, I used to think as a child, that Bloody!was perhaps The Worst Swear Word in the world.  I was taught via a reaction when I used it, with a sharp  31 more words

Life

Research is Useless if You Ask the Wrong Questions

by Dan Ward

Thanks to James Taranto of The Wall Street Journal for highlighting this tweet from Bloomberg national political reporter, Sahil Kapur: “Monmouth poll finds that if… 194 more words

Orlando Public Relations