Tags » Know Your Audience

Marketing is Not an Add-On Function

I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I said psychology. 142 more words

Marketing Strategy

Can You Spot Your Customers?

If you’ve ever been to the coast of Maine, you’ve probably noticed lobster buoys EVERYWHERE! The buoys have different color combinations corresponding to their owner. Each lobster fisherman has his or her own colors painted onto their buoys to make them easy to spot and identify.   257 more words



FFS, I used to think as a child, that Bloody!was perhaps The Worst Swear Word in the world.  I was taught via a reaction when I used it, with a sharp  31 more words


Research is Useless if You Ask the Wrong Questions

by Dan Ward

Thanks to James Taranto of The Wall Street Journal for highlighting this tweet from Bloomberg national political reporter, Sahil Kapur: “Monmouth poll finds that if… 194 more words

Orlando Public Relations

Six Parameters to Analyze your Audience before Preparing your Speech

Whenever you’re preparing a speech, it is necessary to know your audience thoroughly. After all, you deliver the speech to help your audience in one way or the other. 577 more words

Know Your Audience

This applies to so many things, for example while telling a story it should be altered slightly differently if the listeners are your near and dear friends, or say, your new boyfriend’s parents. 831 more words


Work for Your Followers If You Want Social Media to Work for Your Business

Social media has become an inexorable force in today’s business landscape. With 75 percent of U.S. adults of all ages participating in some kind of social media platform, nine out of 10 companies are also taking part by using it as a customer maintenance and acquisition strategy. 320 more words