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Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Title: Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Author: Andy Maslen

Genre: Business & Investing, Nonfiction (Adult)

Release Date: March 28, 2015

Publisher:Kogan Page… 462 more words

Reviews

Mark Gallagher's "The Business of Winning" looks at F1 from financial, insider perspectives

For more than 30 years, Mark Gallagher has been a staple in Formula One paddocks. From working with Marlboro, then onto Jordan before joining Jaguar, then Red Bull, and frequently being involved on the commercial side, Gallagher has some of the best inner understandings of how things work in terms of F1 business. 1,703 more words

Smart Project Management

As part of the research for a new book on the future of project management and what both attracts and challenges new project managers to the profession I am undertaking a survey. 95 more words

For sale Distribution Channels: Understanding and Managing Channels to Market Promo Offer

I just blogged at The Best Birthday Gifts – For sale Distribution Channels: Understanding and Managing Channels to Market Promo Offer

Description for Distribution Channels: Understanding and Managing Channels to Market : … 78 more words

How to Enjoy the Daily Grind: Top 10 Coffee Shops near Old Street

At Kogan Page we moved offices in July from a quaint but creaking premises on Pentonville Road to a shiny new office not far from Old Street’s trendy Silicon Roundabout. 899 more words

At Home In The UK

Dealing With Difficult People

“Suitable for anyone who has to deal with difficult colleagues or the public. It will help you to enjoy difficult people: unlock them, influence them and improve their performance.”  215 more words

Books