Tags » Kogan Page

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Title: Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Author: Andy Maslen

Genre: Business & Investing, Nonfiction (Adult)

Release Date: March 28, 2015

Publisher:Kogan Page… 462 more words


Mark Gallagher's "The Business of Winning" looks at F1 from financial, insider perspectives

For more than 30 years, Mark Gallagher has been a staple in Formula One paddocks. From working with Marlboro, then onto Jordan before joining Jaguar, then Red Bull, and frequently being involved on the commercial side, Gallagher has some of the best inner understandings of how things work in terms of F1 business. 1,703 more words