Tags » Landor Associates

Propaganda Alert: Apple Watch skewed to geeky guys risks alienating female buyers or something

”Cindy Romani isn’t pumped about Apple Inc.’s smartwatch,” Allison Prang and Lindsey Rupp report for Bloomberg. “‘It looks really techy, so I guess if you’re into that, I think it’d be good,’ the 21-year-old college student said as she shopped Tuesday along New York’s Fifth Avenue. 889 more words


Can Graphic Design Touch Someone's Heart?

A graphic designers’ job is to promote and sell something that already exists and to establish a clear effective way to communicate its message and motivate the consumers to carry out a task. 6,297 more words

Graphic Design

Etihad Unveil New Livery And Brand Image

The fact Etihad has a new livery is not a secret anymore, with tail fins on both the A380 and 787 surfacing a few weeks back on social media, with speculation rife on whether these were special one off liveries, or a sporty new look for the relatively young carrier. 525 more words


Retail: Packaging is important!!

Packaging plays an important role in marketing mix, in promotion campaigns, as a pricing criteria and finally in defining the character of new products. All good things come in small packages, but at the same time this art is not simple. 264 more words


Home Depot Tweets Racist Photo, Scrambles To Apologize

The home improvement retailer tweeted an extremely offensive — and racist — photo from its official @HomeDepot account on Thursday, accompanying a promo for… 135 more words

Racism Is White Supremacy Is Racism

Brand Identity Elements

Every brand has its own personality and its own quirks. However, there are also five elements that will help the marketer to establish the brand. Because, like… 662 more words

Assignments ICC

El hombre detrás del logotipo de FedEx

El uso del espacio negativo, el espacio en blanco, es uno de esos aspectos del diseño que me apasionan. La capacidad no sólo de conservar y distribuir este espacio de una forma equilibrada, sino también de emplearlo de manera creativa, cobra especial importancia en una época en la que las viejas costumbres de la prensa impresa van desapareciendo poco a poco otorgando más libertad al diseño. 2,488 more words