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Week 16 - Leading Lines

Another photo I snapped while at the National Training Center in the spring. The desert landscape combined with dust, wind, and a setting sun made for some truly striking moments. 15 more words


Simple Changes = Greater Impact

This blog represents a concept called Reverse Engineering. In the examples below you will see and learn how to reverse engineer an ad campaign. The examples point out how design principles such as images, type, color, contrast, alignment and layout can enhance the impact an ad has on those who will view it. 276 more words