Tags » Learning Eloqua

Introducing 4Segments

4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to create, understand, and share the value of your marketing lists and segments. 78 more words

Marketing Automation

“Buyer Personas and The Marketing Funnel - Its a confusing World”

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com, content marketing consultants from Melbourne, Australia. 115 more words

Understanding Buyer Personas: The Human Side

Reposted from @acooze:

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com… 136 more words

@johnbugay

Understanding Buyer Personas: Two sides of the coin

Reposted from @acooze, @learningeloqua:

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com. 143 more words

Acooze

Caution: Heavy Lifting on the IT Side of Marketing

Alan Pringle @scriptorium has put together an article that could have been subtitled, “The Technical Side of Content Management: 11 Questions to Ask”.

When IT is MIA, content strategy crumbles… 193 more words

@johnbugay

Eloqua Campaign Execution Workflow: Getting Everyone Pulling in the Right Direction

When everyone is pulling in the same direction, assuming it’s the right direction, things will get done effectively. That’s the message of Eloqua’s training materials on “Campaign Execution Workflow”. 248 more words

Eloqua