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What do you do after your Eloqua SmartStart? Part 2

After you have your data clean and your initial nurture programs set up, where do you go with Eloqua? This video talks about sales and marketing alignment and “nurturing” your customers (through onboarding and cross-selling campaigns.

What do you do after your Eloqua SmartStart? Part 1

These are the kinds of plans you ought to have in place before acquiring Eloqua – but what you have here is a great framework for thinking through your first tentative year as a Marketing Automation guru!