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What do you do after your Eloqua SmartStart? Part 2

After you have your data clean and your initial nurture programs set up, where do you go with Eloqua? This video talks about sales and marketing alignment and “nurturing” your customers (through onboarding and cross-selling campaigns.

What do you do after your Eloqua SmartStart? Part 1

These are the kinds of plans you ought to have in place before acquiring Eloqua – but what you have here is a great framework for thinking through your first tentative year as a Marketing Automation guru!

Introducing 4Segments

4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to create, understand, and share the value of your marketing lists and segments. 78 more words

Marketing Automation

“Buyer Personas and The Marketing Funnel - Its a confusing World”

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com, content marketing consultants from Melbourne, Australia. 115 more words

Understanding Buyer Personas: The Human Side

Reposted from @acooze:

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com… 136 more words

@johnbugay

Understanding Buyer Personas: Two sides of the coin

Reposted from @acooze, @learningeloqua:

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com. 143 more words

Learning Eloqua

Caution: Heavy Lifting on the IT Side of Marketing

Alan Pringle @scriptorium has put together an article that could have been subtitled, “The Technical Side of Content Management: 11 Questions to Ask”.

When IT is MIA, content strategy crumbles… 193 more words

Marketing Automation