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The Magic of Plants

The Magic of Plants

Once upon a time, in the world of big corporation and cubical landscapes, there was this small, dry, forgotten palm.  It stood only about six inches high and was near death.  969 more words

Listening

Police 2. Is this Art?

Police 2 – Is this art?

‘Is that Mr Acworth?’ ‘Yes it is’, I reply wearily, ‘Mr Robert Acworth, Housemaster?’ A longer, ‘Yeees’, this time warily. 594 more words

Take a Page From My Book...

The other day, I was talking to my friend T about how good she was at talking to other people and networking. I said, “I need to take a page from your book,” to which she replies, “Huh?” She had never heard that expression before, I guess. 556 more words

Gary Halbert's Coat Of Arms: The Most Successful Sales Letter Of All Time

Gary Halbert is considered by many the world’s greatest copywriter. His greatest success is the famous “Coat-of-Arms” letter you can read above.

A simple one-page letter sent to households in a plain envelope so the recipient had no idea whatsoever it was a marketing piece (making it look like a personal letter increases opening rates) it was mailed for more than 30 years to more than 600,000,000 people and led to Halbert selling his operation decades ago for not far shy of $100m. 317 more words

Business

Is Convenience Killing Learning?

An episode of Radio 4’s The Food Chain sparked some thinking this week. It was titled ‘Is Convenience Killing Us?’ and explored the exponential growth of convenience and hyper-processed foods in recent years and the extent to which they now dominate the diets of many people.  775 more words

Learning

A Letter To My 23 Year Old Self

Recently I gave a talk to the 4th year students of the Sports and Exercise Science degree course at the University of Limerick. While thinking of what to discuss with the, I was asking myself what I would say to the 23 year old me, when I was in 4th year of the same course back in 2007. 2,007 more words

Blog

I am learning to make budget

Greetings, readers. For the past six months I have endeavored to finish the month on or under budget. So far I have failed miserably. Last month was the closest I have come, only needing $50 extra. 426 more words

Life