The Magic of Plants
Once upon a time, in the world of big corporation and cubical landscapes, there was this small, dry, forgotten palm. It stood only about six inches high and was near death. 969 more words
Gary Halbert is considered by many the world’s greatest copywriter. His greatest success is the famous “Coat-of-Arms” letter you can read above.
A simple one-page letter sent to households in a plain envelope so the recipient had no idea whatsoever it was a marketing piece (making it look like a personal letter increases opening rates) it was mailed for more than 30 years to more than 600,000,000 people and led to Halbert selling his operation decades ago for not far shy of $100m. 317 more words
Recently I gave a talk to the 4th year students of the Sports and Exercise Science degree course at the University of Limerick. While thinking of what to discuss with the, I was asking myself what I would say to the 23 year old me, when I was in 4th year of the same course back in 2007. 2,007 more words